Effective Marketing | K.I.S. And Tell: Why Keeping It Simple In Marketing Is Crucial To Connect With Your Clients
Effective Marketing | As a small business owner, you may think it’s impossible to get the word out about what you do. That’s no excuse. And you don’t need fads or tricks. If you don’t have a lot of cash and you are trying to market your company, don’t worry as other companies have been able to succeed without spending much money on marketing.
Marketing is key for the success of any business. It doesn’t matter how awesome the product or service you are offering is if nobody knows about it. Today, businesses have more ways – and places – than ever to market themselves. But deciding on a marketing method, particularly when you are a small or even a mid-sized business with a small budget can be difficult. Marketing your small business can seem like a challenging task, and sometimes you just need a little guidance to set things in motion. Here are some tips that you can easily use to make sure that your brand is communicating properly with your target audience.
Get a website | Effective Marketing
Have it professionally done and make it an extension of your advertising and print materials. Potential clients should be able to go to your website for more information than what they see in your print ads or get from your brochure. Once people get to your website, you need to keep them engaged. It should be aesthetically pleasing while at the same time promoting your unique selling points.
Start blogging | Effective Marketing
By providing your existing and potential clients with informative, non-salesy content that you can house on your blog and promote and social media platforms, you can easily establish yourself as an expert in your field. It doesn’t matter what kind of business you are running – you can still have a blog. Apart from the exposure, a blog serves as a convenient way to shape your company image as friendly and open-to-suggestions.
By blogging at least twice a week, you significantly increase your website’s ability to be found by search engines. The more you blog, the more traffic your website will get from Google, Yahoo and Bing, because you are constantly adding fresh content to your website.
Leverage social media | Effective Marketing
When you are on a tight budget, be sure to use the internet and social media as alternatives to traditional marketing tools. If your small business isn’t using social media, it’s time to start. Social media produces almost double the marketing leads of trade shows, telemarketing or direct mail. Many forms of social media such as Facebook and Twitter don’t charge, so a small business would be foolish to miss this opportunity. Creating a social media presence is like giving your business a voice and a personality to which clients feel loyal to. The excellent tools available allow you to post content seamlessly for increasing awareness and building up a fan base.
Get press | Effective Marketing
The more people talk about your business in a positive way, the more they will come to your website and check out what you are offering. The hard part about press is getting the attention of the major news outlets. Press releases help small and mid-sized businesses amplify their content across hundreds of global and local channels, allowing them to achieve the same exposure as much larger brands.
You can also write articles and send them to business editors. Business journals are often looking for usable articles. If you can write, do it. Advertise in your local or regional newspapers. Here’s the key to successful advertising: size of the ad isn’t everything – frequency is.
Create contest giveaways | Effective Marketing
People love to win things! Especially if those things are highly valuable, unusual or difficult to get. You should also offer something for free. Everybody likes to get a little something for free. Called sample marketing, this is an extremely effective way small business owners can introduce themselves to the market.
Get Your Business Listed | Effective Marketing
Search is becoming more and more personalized. When you perform a search on Google, you’ll notice that the results are tailored to your location. If you own a small business with a physical location then listing yourself through Google Places is a great idea. Encourage your clients to review your products or services. This is like sowing seeds which your potential clients will pick up in their social media experience.