Effective Photography Business Marketing | 6 Money-Making Marketing Moves For Photographers On Any Budget
Effective Photography Business Marketing | If you are just getting started in the photography industry, it can feel frustrating because it seems like you can’t get your message in front of the right people. However, marketing doesn’t have to be expensive or time-consuming. Imagine having clients that love your business so much that they send all their friends your way. Think about what it would be like to show up as the number one result in Google for your desired keyword, and to have enough people finding you to meet your profit goals without stress and without spending thousands of dollars on advertising agencies.
Launching your own photography business is a great way to earn some money with your hobby, but growing a successful photography business takes more than stunning pictures or a great portfolio. You have to know how to get your name and your images in front of the event planners, photo editors, and marketing professionals who commission photography. There are several marketing moves for marketing a new photography business or building a stronger clientele for an existing one, so read on!
Know Your Ideal Client | Effective Photography Business Marketing
Your brand will attract the type of clients you want – or the ones you don’t want if you’re not being careful. Depending on your training and past experience, you may want to focus on a specific niche, such as product photography, weddings or events, sports photography, or editorial photography for newspapers or other publications. It’s vitally important that you know exactly who your ideal client is and that you tailor every part of your business toward the things he or she likes.
Use Facebook To Promote Your Business | Effective Photography Business Marketing
One of the key elements of marketing is reaching out to potential clients on a level that they use, know and feel comfortable with and at the moment. The most frequently used examples of this would be Facebook and Twitter. Many photographers are successfully building their business focusing only on Facebook. It only requires about 10-20 minutes a day, and you will start to see your reputation grow. Uploading images to Facebook and tagging your clients in them is a really effective way to get the word out about your services as all their “friends” may see the pictures tagged of them. Why would you want to get on Facebook when you are already blogging? Because that’s where your clients are, and it’s another chance to engage with them in a fun, social way.
Create A Website That Appeals To Your Ideal Client | Effective Photography Business Marketing
Your website is often the first impression that people have of your business and can be seen as your virtual storefront. You want to keep your target audience in mind when setting up your website and make sure that each element appeals to your ideal client. Having a blog and keeping it updated with teasers from your recent shoots is no longer optional. Remember that when people visit your portfolio website, they often go straight to your blog first because that’s a fast way to get to know you better. If you haven’t updated your blog content in a few months, this reflects poorly and may even turn clients away.
SEO | Effective Photography Business Marketing
In a nutshell, search engine optimization is simply giving search engines clues as to your location and the types of products and services you’re providing. SEO is not nearly as complicated as it is made out to be, and anyone with a blog can start implementing SEO tactics into their daily business routine. All you do is include keywords in text, tags and images that will help potential clients find you. For example, you could do separate blog posts about different types of services to help people find you when they are searching for that service.
Referral Gifts Are Invaluable | Effective Photography Business Marketing
Past clients are a great source of referrals, and what better way to encourage referrals than rewarding them? Offer a service or product that doesn’t cost too much but has a high perceived value as a referral incentive. The photography business operates largely by word-of-mouth, and offering referral bonuses is one of the best and most effective ways to spread the word about your business and what it has to offer. Referral gifts are appreciated by vendors that have given you business as well. Offer a free session or family portrait to keep it on the free side.