Effective Photography Logo | Logo Design Tips You Can Learn From The World’s Biggest Brands
Effective Photography Logo | How a business presents itself can mean the difference between success and failure, and photographers are by no means an exception to this rule. The logo is one element of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images are, or at least should be strikingly different from other logos in the same market niche. Simply put, logos are used to identify.
Photography is an incredibly competitive industry, and there are many professionals out there with comparable levels of work. This is when branding comes into play to help give you the advantage over another photographer and help you stand out. Having the right logo design is part of your branding strategy if you want to be taken seriously as a creative professional photographer. You have to make a strong statement and leave a favorable impression about you and your portfolio with your simple, yet elegant logo. There are a million people in the logo design industry today dishing out poorly designed logos. How do you as a serious professional stand out from the crowd and design a quality logo that works for you? Read on to find out.
Less Is More | Effective Photography Logo
A refined and distilled identity will be able to grab the attention of a viewer zipping by signage at 70 miles per hour, on packaging on the crowded shelves of a store, or in any other vehicle used for advertising, marketing and promotion. Remember, the basis of the hugely effective international branding for the world’s largest shoe manufacturer is a very simple graphic swoosh. If you can’t explain why an element is part of your logo design, the chances are you have to remove it from the overall piece. When your logo is at its simplest, it’s probably at its strongest.
Color Is Vitally Important | Effective Photography Logo
One of the most important considerations for logo design is the color palette. This is not a superficial decision, color conveys meanings and communicates ideas. Warm, vivid, cool, neutral, bright, analogous, soft, complimentary, light, dark, saturated — all of these color types can be used effectively to enhance your intended message. How we combine these colors is also equally important as they can create contrast, balance, and weight to help convey our idea.
Versatility Is Vital | Effective Photography Logo
Your logo is amazing, beautiful, and stunning… but only on your full HD computer screen. Shrink it down to 100 pixels and what have you got? A little undecipherable smudge. An effective logo should be just as effective across a variety of media and applications. For this reason, logos should be designed in vector format, to make sure that they scale to any size. Consider carefully how much detail to add to your logo design as well. You should try to avoid using too man small shapes and skinny lines, as they could disappear or print very broken and rough when reduced to small sizes.
Fight The Temptation To Imitate | Effective Photography Logo
We all have our design heroes and sometimes we love them so much we want to imitate their styles. Well, they do say imitation is the sincerest form of flattery. However, in the real world it’s just a lousy and lazy way to solve a creative problem. Why not use a design that you actually thought up yourself rather than imitating what everyone else is doing? Don’t follow the pack. Stand out!
Work In Black And White First | Effective Photography Logo
One way to design a versatile logo is to begin designing in black and white. This enables you to focus on the concept and shape, rather than color, which is subjective in nature. Work first in black and white to make sure that the logo will look good in its simplest form. Color is very subjective and emotional. This can distract from the overall design – say if you saw your logo in all red, that color may be the first thing that you respond to and not the composition of the design elements.
Find The Right Font | Effective Photography Logo
Don’t be tempted to make your logo stand out by using gimmicky or overly complex fonts. They’re the equivalent of typographic chintz and there’s a reason why most of them are free. For sheer professionalism’s sake you should avoid them at all costs. How you “position” the logo should be appropriate for its target audience. For example, a child-like font and color scheme would be appropriate for a logo for a children’s photographer, not so much for a high-end fashion photographer.