Effective Photography Marketing Advice | The Complete Marketing Starter Kit For The Busy Photographer

Effective Photography Marketing Advice | The Complete Marketing Start...

Effective Photography Marketing Advice | Most photographers, especially those just starting out, would rather not have to deal with the business aspects of running a photography business, and focus solely on taking photos instead. However, there’s a reason why every single one of us knows at least one incredibly talented photographer who started a business, struggled for a few months to make ends meet, only to end up closing down the venture. The truth of the matter is that you will need to work on your business skills just as much as on your photography skills. The good news is that it doesn’t have to be exhausting or expensive as you may think!

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New photographers are joining the industry on a daily basis, which means standing out from the crowd has never been more important. At the end of the day, it doesn’t matter how talented you are if no one ever heard of you, so you’ll definitely want to bring your A game when it comes to marketing. And no, you’re not too much of a creative type to bother with marketing – at least if you’re serious about your photography business. Ready to stop making excuses and start working on a winning marketing strategy? By all means, read on!

Magic Bullets Are For Superheroes, Not Photographers | Effective Photography Marketing Advice

The secret behind every successful marketing strategy is rather simple – consistency. And it makes sense that continuous, consistent efforts throughout the year will be more effective than sudden, short, intense spurts of marketing efforts. Yet, you’d be amazed just how many photographers out there decide to focus solely on gigs and taking photos until they run out of clients. Then, they focus solely on marketing, frantically testing new tools and following a strategy, having no way of knowing whether it’s actually the best fit for their business. As a result, most photographers see marketing as an exhausting, incredibly expensive task. So, how can you avoid this?

Effective Photography Marketing Advice | The Complete Marketing Start...

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First, take some time to sit down and determine what your goals are for the next year. Would you like to grow your client base in general, or would you like to bring in more repeat business? Would you like to shift your attention from one demographic to another? Do you have a new service you want to promote? All these, and many other questions will help you come up with a solid strategy, because once you figure out what your goals are, you’ll have a much better chance of actually achieving them.

Come Up With A Plan And Stick To It | Effective Photography Marketing Advice

The number one enemy of photographers, and business owners in general, is the lack of the prep work. We get it, you’re excited to get started and see if your photography business takes off, but before you jump right in, you’ll want to come up with a solid plan. To begin, take a look at the calendar and look for potentially busy periods, such as the holidays, homecoming, etc. This will also give you a better idea of your slow periods, which means you’ll know how to spread out your marketing efforts without overwhelming yourself, or neglecting any aspect of your business.

Then, think about the tools and platforms you’ll be using. Thanks to the Internet, photographers today have a wider selection of marketing tools and platforms than ever before, and choosing the right one can feel the most difficult step. For example, you know you should be on social media, but considering just how many social networks there are at the moment, it’s obvious you can’t build a presence on each of them. Nor should you – there’s no point in building a presence on a networks your potential clients never heard of.

Define Your Ideal Client | Effective Photography Marketing Advice

You probably already started noticing a common thread here – your ideal client. Don’t get us wrong here; this is your business we’re talking about, and it’s only natural most of the decisions you make will be influenced by your personal preferences. However, don’t forget that your potential clients are just an important of a factor! After all, if you don’t who your target audience is, you’ll never know what marketing strategy will work best for your business.

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Effective Photography Marketing Advice | The Complete Marketing Start...

However, it’s not just the marketing efforts and social media networks you choose to join that are affected by your ideal client – pretty much every aspect of your business will (and should) be affected by it, from the way you brand your business to the equipment you get, so take your time to clearly define your target audience in terms of age, gender, location, personal preferences, and even financial and marital status. This will help you stay focused and get the most out of your efforts.

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Don’t Be Afraid Of Change | Effective Photography Marketing Advice

Once you define your target audience and come up with a marketing strategy, you need to make sure you’re keeping an eye on your progress and keep track of the effectiveness of each tactic you employ. While it’s true that most marketing strategies will require some time to build steam, if you notice something isn’t working even months after incorporating it into your strategy, you’ll want to either tweak your approach or replace it with a more effective tool or platform. In other words, as the time goes on, see what works and what needs improving. Your business is constantly changing and evolving, and your marketing strategy should keep up!

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