Effective Photography Portfolio Tips | How Hardworking Is Your Website? 5 Steps To A Better Photography Portfolio
Effective Photography Portfolio Tips | Dreaming about a career of a professional photographer? With the right guidance, enough practice, skills and the right network, you can make your dream come true. One of the vital steps on your way to success, though, is setting up a website that is remarkable! If you are not staying on top of design trends and continually working on your website, you will find yourself behind times and will lose business because of it.
Most of the time, photography portfolios are heavily reduced to a mere showcase – which can be the landing page, a contact section and maybe an “about” page. It may sound simple, but there are still countless things to figure out before being able to design properly such a website. Gone are the days when you could publish a website and let it sit idly for a couple of years. You are marketing to the millennials, after all. Does your website have what it takes to grab their attention? Here are five tips to get you on the right path to setting up an online photography portfolio and securing those potential gigs.
Consider Your Niche | Effective Photography Portfolio Tips
Your portfolio has to appeal to your target audience, whether it is a couple looking for a wedding shoot, or an agency looking for a commercial shoot. If your portfolio gives off the wrong image, you won’t attract any of the clients you want. A great example is a wedding photography website – it would be completely different from the one of a landscape photographer. It would probably be white, feature many circles (which suggest continuity), and perhaps even have floral arrangements and be full of happiness and sunshine.
Show Off Your Work | Effective Photography Portfolio Tips
In other industries, people use their resumes to apply to secure potential jobs. However, as a photographer, your portfolio will act as the resume and will showcase your work, skills and style. It will give potential clients a deeper look into your particular forte and expertise. Potential clients need to know what you are good at, so make sure to show only those pictures that truly add value to your website. If you limit your selection, the visitor will see only the strongest examples, and if they are interested in seeing more, they can get in touch with you. Limiting your selection also makes your portfolio seem more defined and structured.
Make The Images Stand Out | Effective Photography Portfolio Tips
And we mean keeping a high contrast between the pictures and the background. Having black as background is a great idea, because there is most of the time more contrast than when viewing pictures against white background. This tip is good for bringing out the contrast of the pictures, but it is also a good idea to try to look at the pictures on different backgrounds, to ensure best contrast. Photography looks great on black or similar dark backgrounds, but white text on a dark background is tough to read, so if you’re going to have a blog with lots of text, find a way to put the text on a light background to make it simpler to read.
Flash Is For Portraits, Not For Websites | Effective Photography Portfolio Tips
Adobe Flash is a powerful tool that some web developers use to set up websites. Unfortunately, Flash takes forever to load, it is not search engine friendly, some devices can’t even display it, and they often look overdone. Yes, so that twirly intro page on your portfolio website looks fun. But web users have notoriously short attention spans. You’ve got about seven seconds to grab the attention of a visitor and motivate them to explore your website. In most cases, Flash content does not get indexed by search engines because search bots are basically trying to read content from a video. It’s even been hypothesized that having an entire Flash website can hurt your rankings as the search engine considers your website to be empty.
Make Yourself Available | Effective Photography Portfolio Tips
If your website doesn’t make it clear how potential clients can get in touch with you, they won’t try very hard to find out. Devote space on your website to telling people how they can reach you. You can put whatever you want for your contact details, just make sure that whatever you do put, is correct. A simple phone number will do, although if a potential client isn’t fond of the telephone, it may be a wise move to let them know your email address as well. Different people prefer different methods of contact, so supply a couple of ways that they can do so – make it easy for them.