Effective Photography Sites | How To Build An Absolutely Irresistible Photography Website: 6 Must-Haves
Effective Photography Sites | Your website is your digital storefront. Not only is it an excellent way to get more clients, but it’s a really affordable photography marketing tool that you can control completely and find clients outside of the people you already work with. If you are not staying on top of design trends and continually working on your portfolio website, however, you will soon find yourself behind times and will lose business because of it.
Google tells us that there are almost one million photography websites online right now. This is bad news for you. The good news is that most of these websites look bad. Gone are the days when we could set up a website and let it sit idle for a few years. You are marketing to the millennial generation, a generation that has grown up with the internet, smartphones and social media. Is your website ready to cater to them? In addition to fantastic pictures, what features are found in successful online photo portfolios? What are the most important things to consider when presenting your best work?
Avoid Using Flash | Effective Photography Sites
Thanks in part to the ongoing dispute between Adobe and Apple, the days of Flash as an Internet standard are slowly coming to an end, so why stay on the bandwagon when there are other options that are much more user-friendly? And it’s not only your users that will leave your website because of Flash. For a search engine, a Flash website is just like a huge blank page without any text on it. Text is king in the search engine world and, therefore, this makes it much harder to rank high on result pages, which is not good for your business.
Showcase Only The Best Examples | Effective Photography Sites
There are millions of other photographers who are eager to take your clients, so spare none. Your portfolio should be nicest, greatest, and most appealing part of your website. Although you may have a large collection of pictures you want to include in your portfolio, try to limit your selection to the stronger pieces. Too many pictures in your portfolio can increase load times, and overwhelm the viewer with too many options. It can make your portfolio feel like it is dragging on and on. The old saying is true: “Your portfolio is only as good as your weakest image.” Make sure there are no weak images in your portfolio.
Use Large Stunning Images That Expand The Full Page Width | Effective Photography Sites
Some photographers are afraid to upload high-quality works to their portfolio because they think it increases the chances of unauthorized usage. Forget about this! When a potential client goes to your see your portfolio, they expect to see high-resolution, professional looking pictures. So give them that! Don’t include “full size” images at 300px by 300px. Let your images shine by filling the entire width of the page.
Make Navigation Easy | Effective Photography Sites
When it comes to creating a menu bar for your website with links to the different pages, don’t get too creative! Make the website dead simple to use. The easier your portfolio is for your potential client to navigate and get around, the happier they will be using it. The same works in the opposite direction, don’t forget. If your website is too complicated to use, your visitors will be easily turned off and will produce more negative feelings towards your work.
Mobile Is King | Effective Photography Sites
According to a recent survey, 48% of users said if a website didn’t work well on their smartphone, it made them feel like the company didn’t care about their business. That statistic will definitely continue to rise each and every year as more people stop forgiving businesses that don’t offer a stunning mobile experience. The key to optimizing the mobile user’s experience is to have a website that uses responsive web design. Anything less than that, and you’re severely limiting exposure for your work and jeopardizing your chance of making a significant first impression.
Blog | Effective Photography Sites
A portfolio-only website is simply not enough nowadays. The web is now more dynamic than ever and the photography website with 3 or 4 pages and a little bit of text doesn’t stand a chance! Blogs are an effective way to keep fresh content on your portfolio. Millennials are connected people. They want to get to know people on a personal level before they hire them. Use your blog in a unique and personal way by telling stories, helping other photographers or sharing new ideas. Also, make sure your blog and portfolio are under the same domain because it’s better for SEO.