Effective Photography Websites | Powerful Tips To Boost Your Photography Website Traffic
Effective Photography Websites | The photography industry is constantly evolving: new equipment, shifting business models, and more ways than ever before to market your business. Photographers have to work hard to establish a difference between their work and the Joe next door, and in the age of digital photography, almost everyone is considered a photographer, as long as they have an index finger capable of pressing the shutter button. So, how do you keep up? If you are just starting out in the industry, it can be frustrating because it feels like you can’t get your brand in front of the right people. Marketing doesn’t have to be expensive or time-consuming, but it does have to be creative, in order to get clients to choose your business.
If you are a photographer, then you have to have an online photography portfolio. It will help you work on your skills, it can get you new clients, and it’s fun! Internet marketing for photographers is becoming increasingly important, and a well-designed website is vital in making sure you stay ahead of the competition. We gathered some of the most effective website design tips to help you get started.
It All Starts With Your Brand | Effective Photography Websites
A brand identifies your business and differentiates your business from the rest. Branding includes your business name, website address, logo, and any style details such as colors, fonts, writing tone. Utilizing these successfully establishes you as a professional. Your brand presence is your website, your social profiles on Facebook, Pinterest, or Twitter, and your business stationery like business cards, printed price lists, and brochures. It is crucial that you work with a designer that can help you see the bigger picture, and make sure your branding stays consistent throughout all these different facets of your studio’s visibility.
Focus On Clarity | Effective Photography Websites
These days, with so many people searching online for products and services, your website should clearly identify who you are, what you offer, your core competitive benefits, all in a simple, and easy-to-navigate user interface. Keeping your visitors, end goals, and body of work in mind, decide how to approach your website design. A website layout is essential to a website’s user experience, and the retention of web users. Keep it clean! Clutter is not your friend.
Load Time Is Vital | Effective Photography Websites
How important is a fast load time to your website’s visitors? Very. As 40 percent of visitors will leave a website if it takes too long to load. Keep in mind that, in average, you have roughly seven seconds to get your message across before the end user abandons your website for one of your competitors’. Beyond visitor frustration with slow website load times, SEO is also affected. Keep in mind that website load time is one of the more important factors for search engine ranking as well.
Quality Over Quantity | Effective Photography Websites
That means you have to showcase your talent to the fullest. There are millions of other photographers who are eager to take your clients, so spare none. Your portfolio should be the best, the greatest, and the most complete part of your website, and it should contain your very best work. Images that are going to assure the visitor to hire you. You could probably get by with ten images to start with, but twenty or so would be better. If a shot has any flaws, or is out of focus, throw it out. It’s much more effective to have a few perfectly executed shots, than a large collection of fairly good shots.
Optimize Your Website For Search Engines | Effective Photography Websites
There’s a common battle-cry in search engine optimization circles that you may have already heard: “Content Is King!” This is not some idle posturing by SEO experts, or some attempt to force everyone to suddenly become writers – it’s a simple requirement of successful online marketing! You want your website to show up on page one of search results, because, as we know, most people are in a hurry and don’t like sifting through a lot of Google pages to find a photographer. You have to decide which keywords are relevant to what you offer on your website. You will then use these keywords in various strategic places on your website as organically as possible.
Make Your Website Easy To Navigate | Effective Photography Websites
How well is your site organized and how simple is it to navigate? When it comes to creating a menu bar for your website with links to the different pages, DO NOT GET CREATIVE! Make the website dead simple to use. Make the navigation easy so people can focus on the photography without being distracted by trying to figure out how to use the site.