Effective Portfolio Sites | Tips To Improve Your Portfolio: Website Design Dos And Don’ts For Photographers
Effective Portfolio Sites | Dreaming about a career as a professional photographer? With the right equipment, enough experience, skills, network, and most importantly, a great portfolio, you can make your dream come true. Clients and employers will want to see your capabilities and form a quick impression before hiring you. While you’ll still need a hard-copy book to show clients your work in person, your photography portfolio website is one of the first things a potential client will see before even contacting you; it’s what will help you get a foot in the door.
A portfolio website is all about promoting you. You are a brand, and your name is a brand name, and no one is going to know about your brand unless you get it out there; so, if you’re a designer, photographer, writer, gamer or any other type of creative, then it’s vitally important that you have a good portfolio website. To a potential client, you as a photographer are often only as good as your portfolio. They’re checking you out for the first time, and if you don’t make a good impression, you won’t get their work. Here are five tips that can help you build the perfect portfolio website that will get you hired.
Show Off Your Work | Effective Portfolio Sites
People will want to see your previous work to decide whether you’re good or not and for general interest, to see what you’ve been up to in the past. In other professions, people use their resumes to apply for potential jobs and assignments. In photography industry, however, your portfolio website is like a living resume: the content on it should be up-to-date and make it clear to people what you can do. It’s a mechanism for showcasing your professionalism and talents, so make sure that you show off new projects and skills as soon as they’re ready for the world to see. It will give potential clients a deeper look into your particular forte and expertise.
Make Yourself Available | Effective Portfolio Sites
If your portfolio doesn’t make it clear how visitors can get in touch with you, they won’t try very hard to find out. Devote space on your homepage and throughout your website to telling people how they can contact you. It’s a fact that you will boost chances of getting work from the potential clients by including your contact into your portfolio website. To make their life even easier, it is better to put your contact information on every page, be it in the page header or footer, so that they can access the contact details easily without going here and there.
Don’t Overdo It | Effective Portfolio Sites
The rule is really simple, if you want to impress your visitors really quickly, you have to show only your best works. Your website is a vehicle for people to find your work. You don’t want the portfolio website to be overly flashy or unconventional — that will make the content more difficult to access. If your work is presented in an organized and easy to navigate way, chances are, potential clients will appreciate the organisation and level of professionalism that went into putting your portfolio website together. Simplicity in the interface and visual design of your website will push your work to the surface, where it should be.
Don’t Forget To Update | Effective Portfolio Sites
Keep in mind that your work doesn’t end with just building a killer portfolio. You’ll also want to update it on a regular basis. Users are used to seeing new content each and every time they visit a website. We’ve grown out of seeing the same old stuff on every visit. The same applies to your photography portfolio, with a little less emphasis on how often you should be updating. The best portfolios are never static. As you create new and better work, make sure you make additions to showcase your latest projects, but with the same focus on careful curation!
Make The Navigation Easy | Effective Portfolio Sites
When it comes to creating a navigation bar for your website with links to the different pages, DO NOT GET CREATIVE! Make the website dead simple to use. Make the navigation easy so people can focus on your photography without being distracted by trying to figure out how to get around. Don’t bring clients to Portfolio page while they click on the About page. Don’t ask client for a signup when they want to access your work gallery. This may sound obvious, but you’d be surprised how many designers do exactly that.