Effective Portfolio Website Design | Want To Book More Clients? These 6 Website Design Tips Might Help!
Effective Portfolio Website Design | One of the most important things you need to take care of when starting a photography business is setting up a portfolio website that showcases the best examples of your work and provides your potential clients with everything they need to contact you. However, not all websites are created equal, and unless you’re keeping up with the latest trends, you might be falling behind your competitors.
Different industries have different requirements and best practices when it comes to effective website design, and photography is not an exception. While the average website will have a pretty much standard structure, photography websites give you a lot more freedom to showcase your creative vision. However, there are still certain things you’ll need to take care of if you’re hoping to boost the effectiveness of your portfolio website. In today’s post, we gathered some of the most important ones to help you hit the ground running, so let’s dive right in!
Go Through Your Work And Choose The Best Examples | Effective Portfolio Website Design
What do all portfolio websites have in common? The first thing is a narrowed down selection of the best, and only the best examples of work, which means you need to take the time to go through your website and choose not only the most interesting pictures you took over the years, but you’ll need to make sure the pictures are able to showcase your area of specialization, creative vision and your particular skills. At the end of the day, if you’re targeting brides-to-be, a stunning architectural shot won’t do you much good.
Keep It Simple | Effective Portfolio Website Design
Less is more, especially when it comes to website design. Think about it – the ultimate goal of your website is to showcase your work, but if you go crazy with the design, the unnecessary design elements might actually end up overshadowing your work. In other words, if your visitors can’t stop talking about the design of your website, barely mentioning your content, you have a serious problem on your hands. A simple design will allow your works to take the center stage and stand out.
Include Your Contact Details | Effective Portfolio Website Design
Contact details are just as important as the pictures you choose to upload to your website. If you want to set up a website that turns visitors into paying clients, you’ll need to make the conversion as easy as possible. A potential client has found your website, went through all of your works, and now they’re ready to book you. If you don’t provide them with all the information they need to reach you the moment they decide they’re ready to hire you, you’ll be losing more business than you think.
If you don’t include the contact details on your website, or you bury the details several clicks away, you can bet your visitors won’t try too hard to find out how to contact you. This is why it’s important you include the most important details in the footer or the header of your website so your potential clients can access them easily. You’ll also want to consider setting up a contact page with additional contact information as well as a contact form that allows your clients to reach out to you without leaving your website.
Don’t Get Too Creative With Navigation | Effective Portfolio Website Design
Another important element of every website is the navigation. Navigation is also one of those things photographers get wrong more often that you think! People are used to seeing the navigation bar with the most important links at the top of each page, with the secondary navigation beneath it, or in the sidebar. When setting up a website, don’t get too creative with the navigation bar. You want to make getting from the point A to the point B as easy as possible, so your visitors can focus on your work instead of trying to figure out how the navigation works.
Set Up A Blog Page | Effective Portfolio Website Design
Photographers hold a great deal of trust – in order for a shoot to be a memorable and enjoyable experience, you need to make sure your clients feel comfortable working with you and that they actually trust you. You can start building this trust long before they hire you by running a blog on your website that will allow them to get to know you a bit better. Blog about funny situations you encountered during shoots, talk about yourself, and share tips and tricks for better sessions. While your website is much like a brochure, your blog, on the other hand, is like an ongoing conversation.
Another benefit of a blog is giving your visitors a reason to keep coming back for more. If you don’t have a blog on your website and you update your portfolio every 3-6 months, why would a visitor come back after viewing your portfolio? Not only will your visitors appreciate a regularly updated blog, but it will also make the search engines happy. Photography websites are notorious for the lack of text search engines can index, and a regularly updated blog gives you plenty of opportunities to use your target keywords, which will help you boost your search engine rankings and ultimately get you more visitors.
Keep The Contrast High | Effective Portfolio Website Design
While you as a professional photographer might be well aware of the fact that the images look a lot better when viewed on a dark, preferably black background, because it brings out the colors in the picture and emphasizes the contrast, you need to keep in mind that black font on a white background is a lot more readable than a lot of white text on black background. While this may not affect your search engine rankings, it will definitely improve the user experience your visitors have on your website, which will in turn affect your bottom line.
Effective Portfolio Website Design | Want To Book More Clients? …