Effective Portfolio Websites | 6 Tips For Creating An Outstanding Photography Portfolio You’ll Be Proud Of
Effective Portfolio Websites | It’s may sound like a cliche, but it’s true: A picture really is worth a thousand words. Being able to communicate visually is vital for your career, so it’s not surprising that your portfolio is probably the single most crucial thing you’ll present to potential employers or clients. Next to your charming personality, your impeccable work ethic, and relentless pursuit of perfection, your portfolio shows them what you’re made of, not just what you claim you’re made of.
Without a standout portfolio website, you won’t get the business you need to grow your business. To a potential client, you as a photographer are often only as good as your portfolio. They’re checking you out for the first time, and if you don’t impress them enough, you won’t get their work. If you don’t yet have a portfolio website, or if yours could use some updating, here are some tips to help you get started.
Have A Clear Logo And Tagline | Effective Portfolio Websites
Your logo is your brand; your tagline is who you are. In the short-attention-span internet age, you have to be able to grab attention and answer the question “why?” very quickly. In the Western world, we read from left to right, top to bottom, so it’s only natural to place your logo in the top left of your website so that visitors can immediately see who owns the website. Once the visitor sees who owns the website, they’ll want to know what it is you do. This is where you explain what you do with a tagline. Your tagline should be short and snappy, summarizing what you do.
Portfolio Is Different From A Backup Folder | Effective Portfolio Websites
Don’t treat your portfolio as your backup drive, dumping everything you’ve ever done in it. Sure, showing off a lot of your projects can show experience but the creative industry isn’t built solely on experience. On the contrary, most of the time clients and potential employers are looking for a showcase of great ideas and unique perspectives. If you limit your selection, the visitor sees only the strongest of images, and if they are interested in seeing more, they can get in touch with you. Limiting your selection also makes your portfolio appear more defined and structured.
Rethink Your Navigation | Effective Portfolio Websites
This is pretty forehead-slapping common sense. Still, it’s worth repeating: the best portfolio website doesn’t mean anything if it’s hard to navigate. Your work should be visible immediately and it should only be your best work. Don’t slow visitors down by getting too innovative with the navigation or trying something you’ve never done before. Chances are, it won’t impress them. If your website is too hard to use, your users will be easily turned off and will produce more negative feelings towards your work. Think about your navigation and make it as easy and natural as possible to use.
Contact Information Is Essential | Effective Portfolio Websites
Regardless of how good your work is, if your potential client can’t get in touch with you, you’re not getting any work. Whether it’s a contact page, a phone number on every page, or an email address, finding your contact information should be effortless for your visitors. Use a form to make it easier for users to contact you, so that they don’t have to take down your email address and then open up their email. A form also enables you to ask for specific information, such as name, email address, website URL, details of inquiry. You can put whatever you want for your contact details, just make sure that whatever you do put, is correct.
Constantly Update Your Portfolio | Effective Portfolio Websites
Just like any self-respecting professional, you should constantly update your portfolio with new work and take out old projects that don’t represent your current skill-set. With every new project, you’ll undoubtedly learn something new and might even mean that you’re able to take your work in a new direction. You could have the fanciest portfolio website in the world, but if it was last updated five years ago, it communicates the wrong message about your business.
Blog | Effective Portfolio Websites
A blog is always a great idea. Blog about your area of expertise; show you know what you’re talking about. It will help promote you and prevent your website from staying static. A regularly updated blog keeps people coming back. It may sound like a hassle to have to find something new to post every day, but in the long run you’ll thank yourself. However, keep in mind that a blog has to add something to your website – otherwise forget about it. No clutter.