Effective Portfolios | Build A Killer Portfolio Website That Gets You Clients
Effective Portfolios | How you showcase all past work online is crucial to landing any new assignments in the future. People want to see good examples of your work and what you’ve done in the past, which means every single photographer has to have a website that showcases their portfolio. The good news is that this is really easy to do. The bad news is that many forget about the fact that the portfolio has to stand out in order to be effective. How much time do you spend improving your portfolio? Be honest – does it showcase your best work?
To a potential client, you as a photographer are often only as good as your portfolio. They’re checking you out for the first time, and if you don’t impress them enough, you won’t get their work. What it ultimately comes down to is quickly answering the question “why?” for a visitor (as in why they should hire you) and showing your personality, making it easy for them to navigate around your portfolio and contact you, and making it clear what you can offer them.
Stick To Simplicity | Effective Portfolios
Time is always of the essence, so don’t force your visitors to dig to find your work samples. Keeping every element on your website simple and intuitive will make your website look like it’s not something created by amateurs, which pretty much can ruin your reputation before the potential clients even get to see your works. If you have your own website, make the “Portfolio” section easy to find. Then, make sure the contents are well organized and clutter free.
Provide Ease Of Use | Effective Portfolios
Try to look at your portfolio as a client would look at it. The content should be really easy to access and browse without any confusing or disturbing buttons, pop-ups, shiny banners or even complicated website structure which can be hardly understood at a glance. Don’t slow visitors down by getting too creative with the navigation or trying something you’ve never done before. Chances are, it won’t impress them. Simplify and streamline the navigation menu items, reduce and consolidate pages, and keep the navigation style simple rather than getting clever with it.
Show Off | Effective Portfolios
Your portfolio website is like a living CV: the content on it should be up-to-date and make it clear to people what you can do. It’s a vehicle for showcasing your skills and talents, so make sure that you show off new projects as soon as they’re ready for the world to see. Depending on what you do, your portfolio should contain your best large high-quality images, clearly accessible to your potential clients. Remember, it’s always better to have a portfolio of a few projects that are amazing than dozens of projects where some of them are just OK. The quality of your portfolio is only as good as your weakest project.
Make It Easy To Contact You | Effective Portfolios
This is one of the most crucial elements of a portfolio website but is often hidden or even neglected. A potential client has explored your website, is impressed with your portfolio and can see who you are. Now they want to hire you. To make their life even easier, it is better to put your contact information on every page, be it on page header or footer, so that they can access the contact easily without going here and there.
Create Fresh Content | Effective Portfolios
Google loves fresh content, so an effective way to boost the search ranking of your website is to keep it up-to-date through a blog. Always keep your posts relevant and linked to what it is you do, as that’s why people are looking at your website to begin with. You can write about the projects you’re working on, share your thoughts about art and design trends and reveal your favorite tools.
Keep It Quick | Effective Portfolios
The average person waits less than three seconds for a page to load before abandoning the website altogether. Choosing a suitable hosting package that enables fast page-load speeds is essential to the success of your website. It’s also crucial to make sure a portfolio website works well across popular browsers. If visitors are browsing the web in the previous version of Internet Explorer and your website looks broken to them, then you’ve made a poor impression; they’re not going to give it another shot in Chrome or Firefox.