Effective Social Media Marketing | Create Order From Chaos: 7 Great Ideas For Managing Your Social Media Presence
Effective Social Media Marketing | For several years now, Americans have chosen to spend more time on social media networks than anywhere else on the internet. Realizing that it isn’t a trend going away anytime soon, more and more small business owners are starting to use social media to promote their companies. Social media marketing done right can reach far beyond broadcasting messages about your brand and get you more exposure.
You’ve heard that social media marketing can lead to more loyal clients, more brand recognition, more repeat business, more… well, everything. But successes like these aren’t instant or automatic. Could your marketing strategy use a little flair in social media marketing? If so, here are seven helpful tips to boost your marketing using social media. By following these highly effective social media marketing tips, you can improve your presence on the internet, promote your services, and encourage client engagement.
Know Your Audience | Effective Social Media Marketing
If you don’t know who your target audience is, how will you ever connect with them? Most brands have an understanding of their audience’s demographics – age, gender, and ethnicity. Think about what attracts clients to your products or services, and try to make your social media relevant and interesting to potential clients. Get a better understanding of their interests, wishes, mindsets, and behaviors to truly make a connection, and become an important part of their lives.
Choose Your Channels | Effective Social Media Marketing
Don’t try to be everywhere. With so many new networks online, the temptation is to sign up for as many as possible, but with disappointing results. And contrary to popular belief, social media isn’t free. It takes a lot of resources to do it right, and has a huge opportunity cost. So prioritize one or two platforms to see the biggest growth. If your company is in a highly visual sector, where imagery is key, then Instagram and Pinterest are worth joining. And if you are in an industry where you can provide useful professional insights to others, be active on LinkedIn.
Set The Right Tone | Effective Social Media Marketing
Your online social media voice should convey the business tone that your clients hear when you speak to them directly. Yet many business owners make the mistake of being too boring, or too flippant with their social media content. Your content must provide some type of value to your audience. That value could be education, increased productivity, entertainment, or cost savings. To the client, it shouldn’t seem like marketing, even though we know it is by nature.
Research The Conversations | Effective Social Media Marketing
Brands have a tendency to be egocentric. They talk only about themselves – their products, services, features, benefits, staff, culture, financials, and on and on. Clients don’t want to hear about this. Before a business owner even sets up a Twitter profile, there may already be a significant volume of conversation about their brand or industry. Understanding potential advocates alongside detractors and their criticisms will help a business spot opportunities and potential issues before they become crises; an absolute necessity in today’s 24/7 environment.
Use Images Often | Effective Social Media Marketing
Research shows that images perform way better than videos, links and text alone on Facebook. According to a recent study, photos attract 53 percent more “Likes,” 104 percent more comments and 84 percent more click-throughs. Use your own images instead of stock images. Even better – use your clients’ images when possible.
Keep Track Of Your Social Media Impact | Effective Social Media Marketing
Once your social media strategy is up and running, you want to know what impact it is having, which means measuring what is working and what isn’t. Before creating a single piece of content or posting one Facebook message, determine the objective of your content and what metrics you will use to measure performance. This can be as simple as using bitly to shorten the links you share and then using their analytics to see what is performing well.
Supercharge! | Effective Social Media Marketing
Social media marketing is growing up and marketers are growing with it. If you’re not quite there yet, don’t delay – your competitors are using some of these tips already. As it becomes more reliable and measurable, social media is sure to become more competitive, as well. By learning who your audience is, and how you can provide value to them, identifying additional distribution channels, integrating SEO, and creating a solid plan for measurement, you can ensure your content has enough fuel to inflame across social media and other digital marketing channels.