Effective Websites | Your Website Isn’t Doing Its Job. Now What? Tips For Effective Website Design
Effective Websites | Like the phrase “beauty is in the eye of the beholder”, effective web design is judged by the visitors of the website, and not the website owners. Having a website for your product, or service is no longer optional in the modern business world. However, there are massive drawbacks associated with having a website that doesn’t accomplish its goals. There are many elements that affect the effectiveness of a website, and it is not just about how good it looks, but also how simple it is to use.
Simply having a website won’t cut it anymore. Your website has to capture, and maintain your potential client’s attention, and then prompt an interaction, be it in the form of a purchase, comments on a forum, or sharing via social media networks. In order to accomplish this, you need something that will inspire your target audience, and convey the right image for your brand. We have six essential, simple, and shockingly powerful tips that you can apply to your landing page, sales page, blog, or any website.
Logo Placement Counts | Effective Websites
If you don’t already have one, have professional design a polished, professional logo that will communicate your brand image effectively. Once sorted, take your brand-spanking-new logo (or your existing logo, if you already had one to begin with) and pin a high-resolution version of it prominently in the top left-hand corner of each page on your website. It’s a good idea to link it back to your homepage, so the visitors can always find their way back.
Load Time Is Crucial | Effective Websites
Everybody hates a website that takes ages to load. Here’s the cold, harsh truth: Most internet users have the attention span of a two year old child. Internet users are impatient, and insist on instant gratification. Very simple principle: If a website isn’t able to meet visitors’ expectations, then designer failed to get his job done properly, and the business loses money. There is so much of information, and choices on the Internet that you have a VERY short window to grab a visitor’s attention, before your page is forgone for the next most interesting link.
Aim For User-Friendly Navigation | Effective Websites
This is one of the most crucial elements of your website, so take time to lay out a logical, and effective method of navigation. Navigation is about how simple it is for people to take action, and move around your website. According to industry-standard and best practice convention, primary navigation is placed along a horizontal menu bar at the top of every web page. Internet users expect navigational items to be located in the same place whenever they hit a new web page. So don’t try to be creative.
Pay Attention To Images | Effective Websites
Choosing the right images for your website can help with brand positioning, and connecting with your target audience. Great images naturally draw the eye, and captures the attention of website visitors. Choose images that wow users in an instant, and convey a great, polished brand image immediately. Use images of your products, and go easy on the text. Online usability studies suggest that people do not read; they scan.
Make It Mobile-Friendly | Effective Websites
It is now commonplace to access websites from multiple devices with multiple screen sizes, so it is vital to consider if your website is mobile friendly. According to leading industry sources, mobile internet usage rates will overtake desktop internet usage This year. That means that more people will be visiting your website using a mobile device. If your website is not mobile friendly, you can either redesign it in a responsive layout (this means your website will adjust to different screen widths), or you can build a separate mobile website (a second website optimized specifically for mobile users). After all, you don’t want to miss out on potential clients, just because they’re on the subway, do you?
Don’t Be Afraid Of White Space | Effective Websites
Try not to overdo it with visual stimulation on your website. It’s all too easy to upload a ton of images, moving graphics, with green pull-out quotes on top of them. But, it’s really hard to overestimate the importance of white space. Not only does it help to reduce the cognitive load for the visitors, but it makes it possible to perceive the information presented on the screen. Busy, loud backgrounds detract from content and make text illegible. Too many colors or fonts can also be distracting and give the site a cluttered feel.