Effortless Web Design Tips | Web Design In The Era Of 8-Second Attention Spans
Effortless Web Design Tips | Of all of the tools in your small business marketing arsenal, your website is probably one of the most effective. Even today people still judge books by their covers. And in digital realm, your book cover is your website. Your website is your storefront, your calling card, your pick-up line, especially if you’re just starting out. In other words, a well-designed website can be the critical difference that makes a potential client choose to stay, browse and buy instead of moving on to a competitor’s website.
How your website is laid out, what colors, fonts and images you decide to use (or not to use) can be the difference between success and failure. Sharing your website is a lot like showing up to a first date. That is to say: first impressions are vital. Want to make sure your potential clients exit your website almost the moment they get there? Be sure to make it hard for them to find what it is they are searching for. Want to get them to stick around longer and click or even make a purchase? Follow these effortless web design tips.
The 5 Second Rule | Effortless Web Design Tips
Remember that you have just five seconds to convey your unique selling point to potential clients when they enter your website. The back button is the most widely used command on the web after all. A young entrepreneur might focus on clever animation. The most important characteristic of your website, however, is that it helps your business generate profits. If you don’t answer a potential client’s needs right away, he or she will click “back” and abandon your site, no matter how appealing it is. Make sure your website features compelling copy that instantly draws readers in and gives them reasons to stay.
The average small business website will consist of several pages, things like contact page, about us, and sitemap pages are bare essentials, but most will suit to their own needs. You’re literally telling people what your business is about through the content you upload to your website. Pictures are eye-catching and can help you do that, but resist the temptation to overload your visitors with too many images. Too many can also make a website load more slowly. Experts suggest that you include a good mix of graphics and text on every page to help search engines assess your website’s relevancy.
Include Contact information | Effortless Web Design Tips
Make sure you include all the relevant contact information – from your phone number and email to your physical address – on your homepage, or as a header on every page. The goal here is to make it as easy as possible for potential clients to get in touch if they have a question, encounter a problem or would like more information on your products or services.
Proper Messaging Is Vital | Effortless Web Design Tips
The most important element of a website is its content. The most effective sites feature clear, concise, bit text messaging in no more than a few words. Do not put long walls of text on your homepage. Also keep in mind that if any of your content is time-sensitive, you will have to keep an eye on it to make sure it has not become out of date. If your last press release is from two years ago, consider removing that page altogether or adding a few new ones to avoid appearing behind the times. Your website is your company’s face to the world. Make sure it shows that your business is up to date on industry trends and is actively engaged by regularly creating new content.
Simplify Navigation | Effortless Web Design Tips
It has been proven time and time again – internet users don’t like websites that have too much clutter or require excessive clicking to access the information they’re looking for. Much like a well-organized shop, a clean and clear website design enables customers to locate what they are looking for without any frustration.
These days, people are used to being able to search for what they want and obtain meaningful results at the click of a button, which means adding a search function will help prevent potential clients from searching elsewhere if they don’t immediately see what they are looking for on your home page. Instead of putting links to less important pages that detract from your call to action at the top of your home or landing pages, put less important links or pieces of information at the bottom of a page in the footer.