Epic Branding Tips | How To Get Big-Brand Attention For Your Small Business
Epic Branding Tips | Many small business owners mistakenly believe that branding is simply about slapping up a poorly-designed logo on their website and then waiting around for the sales to start pouring in. Left-brained business types may see it as simple graphic design, like choosing a logo color, or as an unnecessary artwork. But experts know successful branding is hard and the best results are based on research, facts, and a well thought-out branding strategy.
In the startup phase, you don’t have the budget to put aside for branding, so for many it’s an afterthought, which is a bad way of looking at your business. What steps are you taking to brand your personal name or company name in a remarkable way? Your brand is one of your small business’ most important assets. Learn how to build your brand — and how that can help you promote your business, build loyalty and become profitable. Get smart about branding and you’ll swiftly be on track to make your brand a household name!
What is Your Brand? | Epic Branding Tips
First, it’s critical to understand that your brand is much more than your logo, merchandising or products. This includes the visual elements of your business, but it also includes what you do, how you do it, what your client interactions are like, the type of information you share in your printed material and on social media. Review the product or service your business offers, determine the space in the market it occupies and research the emotive and rational needs and concerns of your clients. Your brand character should promote your business, connect with your client base and help you stand out in the market.
Create A Logo And Design Scheme | Epic Branding Tips
Whatever you’re doing, be consistent. By defining a set of brand guidelines at an early stage you can make sure that everyone applies your brand identity in a consistent manner. It’s vital to have many different ways to communicate your message and style to your potential clients, so you have to have both verbal and visual brand symbols of your business. Your logo and name should be easily recognizable and convey the nature and tone of your business as well as appeal to your target audience. Be aware of the message you’re putting out through the colors you use on your website and on your business cards as well, as colors can make or break your design.
Stand Out | Epic Branding Tips
Standing out means being different. Try and carve out your own distinctive identity. A common first instinct it to replicate what a successful company, like Apple, has already done, which is short-sighted and won’t do your business any favors. Blindly imitating another company’s branding strategy never works out. If your brand is going to be strong, you have to be able to determine what it is that makes what you do unique. What differentiates you from others in your industry?
Create A Voice To Accompany Your Message | Epic Branding Tips
It’s not just what you say, but how you say it. Your corporate “voice” is the language, tone and rhythm that you use in all your communications. A great way to make sure your distinct brand message is delivered consistently across your business is to focus on how you and your employees interact and communicate with clients – in-person, on the phone and on social media. It will help boost the business’s character and clarify its offering so clients know exactly what to expect from the product or service.
Aim To Build Long-Term Relationships With Your Customers | Epic Branding Tips
Don’t dress up your offering and raise expectations that result in broken promises, create trust with honest branding — be clear who your company is and be true to the values that drive it every day. Clients won’t return to you, or refer you to someone else for that matter, if you don’t deliver on your brand promise. The foundation of brand loyalty lies in great service – a happy client is a loyal client. So make sure you aren’t making promises that you can’t keep – stand by your promises.
Create a Dialogue with Your Clients | Epic Branding Tips
Don’t just shove your brand in people’s faces and hope for the best. Bring your staff in on your new branding efforts and start believing in and promoting your brand between the workforce. Sure, you talk to customers when they come in, call or email. That’s a conversation. But conversations end. Dialogues are ongoing.