Essential Blog Design Guide | Starting A Blog? 6 Design Tips, Tricks And Best Practices For A Killer Blog
Essential Blog Design Guide | Educational and inspirational content has a powerful impact on your audience, but design plays a vitally important role in your blog’s performance. Psychology offers one explanation for this: people perceive the entirety of a thing before they see the smaller parts. Before they focus in on the individual details of what this button does or what this form is for, they get an overall aesthetic impression. And if your blog is appealing, that impression’s going to be a great one. In other words, how your readers experience content on your blog will considerably affect social shares, newsletter subscribers and even sales (if that’s your ultimate goal).
Most people decide whether to stay on or navigate away from a website in the first few seconds after landing there. If you want your blog’s visitors to stick around for longer and read your content, you need your blog to leave a great first impression. Blog design can be as easy as applying a theme and adding a few widgets. But if you take your blog seriously and you want it to stand out for all the right reasons, the first step is understanding the principles of effective design.
Use Simple Fonts | Essential Blog Design Guide
Don’t use more than 2-3 fonts. At most, use one font for your logo, one for the post headlines, and one for the actual content. Any more and your blog’ll look cluttered and overwhelming. Speaking of fonts, pick simple, easy to read fonts for your blog design. You might love fancy scripts or fonts that look handwritten, but if you try to use them for all the content you publish, it will be really difficult to read and you’ll drive readers away. Nobody has time to try to decipher an entire paragraph in cursive.
Simplify Navigation | Essential Blog Design Guide
The purpose of navigation is to make it easy for your visitors to browse and “navigate” through your blog. Since the navigation bars and sidebars are typically featured on every page throughout your website, the information you decide to include in these areas has to be meaningful and useful. If your visitor wants to see posts from a particular date, would they know where to go? What if they wanted to see all your posts under a specific tag? Simplify navigation, so that your visitors can focus on your content.
Include Strategic Social Sharing Buttons | Essential Blog Design Guide
The conversion goal for your blog isn’t only to convert visitors into subscribers, or subscribers into paying clients. You also want your visitors to share and spread your content throughout social media, so make sure your social sharing icons are easy to find. You’ll definitely want readers to follow you on social media, so make it easy on them by putting icons that link to your different channels on the homepage and preferably near the top.
Embrace Negative Space | Essential Blog Design Guide
The proper use of negative space is often overlooked by beginner and advanced designers alike. What is negative space (or “white space”)? It’s the space in your blog that’s not occupied by any visual or written content. Don’t be afraid to leave some parts of the design empty where you see fit. You should also use white space as borders to help highlight key parts of the blog. Remember, sometimes less really is more.
Say It With Color | Essential Blog Design Guide
Colors are great. They’re magnetic and draw attention. It’s a good rule of thumb that your blog features a main color, a shade of grey, and an accent color for your calls to action. For your blogs, it’s best to find colors that guide attention to the areas where you want the eye to go. A splash of color in the banner and little dabs of color here and there place visual markers of importance for your readers.
Make Your Blog Responsive | Essential Blog Design Guide
More and more people are accessing the Web using their phones and tablets, and many companies and bloggers have adapted their websites accordingly. Now people expect websites to be optimized for mobile visitors. If you don’t do so, don’t expect visitors to stick around for very long. With three million mobile Web users and counting, your design blog will be missing out on vital traffic – and goal completions – if it’s not mobile-friendly. Work closely with a designer and developer to help produce a design that is both eye-catching and functional.