Essential Blog Design Tips | Blog Your Way To Success: Design Tips For Beginner Bloggers
Essential Blog Design Tips | 55 percent of visitors spend fewer than 15 active seconds on a web page. If you’re going to grab your visitor’s attention and keep them engaged, what do you think will do the trick first? Your content or the design? With as much time as you spend researching, creating, formatting and publishing amazing content, you deserve to have your work appreciated. Unfortunately, the harsh truth is that many blogs with brilliant content don’t get read because of one often overlooked thing: design. Most blogs are terrible. They’re ugly and confusing, distracting the visitor from what really matters: the content.
Educational and inspirational content has a powerful effect on your visitors, but the design plays a huge role in your blog’s performance. How your visitors experience content on your blog directly affects social shares, newsletter subscribers and even sales (if that’s your goal). Design is a vitally important part of all the content you create, from your blog posts, even to your tweets. It’s also one of the most challenging elements, particularly for those of you who aren’t designers, and can’t afford to hire one. Quite a few design considerations come into play when optimizing your audience’s experience on your blog. This list covers our top design tips to help you boost the overall blog experience and in turn, increase conversions.
Ensure It’s Readable | Essential Blog Design Tips
You work hard on your content, so you don’t want it to go to waste. Using a font that’s impossible to read is definitely the easiest way to do just that. Use easy to read fonts for simple and effective graphic design. The eye finds it hard to scan multiple fonts, so stick to a simple collection of fonts. Sans serif fonts reign supreme. Why? Well, the pixels of the computer screen actually break up the serifs, which makes fonts like Georgia and Times New Roman look smudgy when used in a smaller size. But sans serifs like Arial and Tahoma look sharp and clean.
Use White Space | Essential Blog Design Tips
Don’t be afraid to leave some parts of the design empty where it warrants it. You should use white space as borders to help highlight key parts of the blog. Remember, sometimes less really is more. In addition to effectively using padding and margins, the most effective way to utilize white space is to simply get rid of everything that doesn’t add value, or contribute towards achieving your goals. Do you really need that tag cloud? No, you don’t. Nobody uses those. Pay attention to the ratio of ads to content on your website, as well. Too many ads will lead to an unappealing and cluttered website.
Simplify Navigation | Essential Blog Design Tips
If your visitor wants to see posts from a specific date, would they know where to look? What if they wanted to see all your posts under a specific tag? People have come to expect certain things from websites. For example, your blog logo should be clickable and lead back to your home page. This is vital for new visitors who won’t have your blog bookmarked, or in their browser history at all. Make it easy for the reader to find what they are looking for. At the very least, links to the Navigation Menu, About Page, Contact Page, and Search Bar/Button should be prominently placed. Don’t make the visitor look for them!
Make It Scannable | Essential Blog Design Tips
Over the years, people have become pickier about the websites they want to read. Now it’s not enough to just have high-quality content. The presentation of that content is just as vital. Instead of reading word-for-word, most people will simply scan a page for the most important information. That’s where your white space can come in handy; it makes scanning chunks of text a lot easier. You want to avoid those instances in which your audience goes, “Too long, didn’t read.” Organize your content well. Make sure that your blog posts are written in scannable chunks, so that the reader can get a general sense of what your article is about at first glance.
Include High-Contrast Calls To Action | Essential Blog Design Tips
While you may want your page to make a splash by using bold colors, bright and vibrant colors on a page can often feel overwhelming on different monitors. It’s a good rule of thumb that your blog features a primary color, a shade of gray for example, and a vivid color for your call-to-action. If the background color of your blog is white, try using a dark background for your call to action. To make it really stand out, be sure this is the only element on the page with that background color.