Essential Photography Business Guide | How To Grow Your Client Base And Maximize Your Income: The Photographer’s Guide To Success
Essential Photography Business Guide | Taking stunning pictures will only get you so far when it comes to running a successful photography business. No matter how talented you are as a photographer, you have to take certain steps to attract and maintain business. This isn’t the case just with the photography industry, by the way. You could be in just about any industry and you’ll see people who are great at what they do, but it doesn’t mean they’d be good at running a business, and that’s the challenge.
You’ll hear plenty of stories about people who have “made it” in what feels like a blink of an eye. The truth is it can take years to firmly establish yourself as a professional photographer. While it’s a tough time to launch a photography business, it’s not impossible, and there are still many people making money with their cameras. If you’re going to make that leap from being a hobby photographer to running a photography business, we’ve got a few tips for you.
Know Your Target Audience | Essential Photography Business Guide
As you start exploring the idea of a photography business, you’ll want to give serious consideration to the type of business you want to run. Don’t jump in blindly; instead, think about the different lifestyles, as well as the pros and cons to each type of niche. What does the word niche mean? It means choosing a particular niche market and getting real good at it, rather than being the jack of all trades, or being the photographer that does just about anything. By picking a niche market and focusing just on that niche market, you’ll make your job of reaching the right potential clients a lot easier.
Write A Detailed Business Plan | Essential Photography Business Guide
Writing a plan will help you figure out what your business goals are and find the best strategies that will help you accomplishthose goals. Even the smallest details will be crucial down the road, so be as specific as possible. Are you good at handling the administrative end of things, or will you eventually need to hire a professional? What will your pricing be like? How will you finance your business? What will your fixed rates be, and what costs can be passed onto your clients? When you have a clear vision of where you want to go, nothing can stand in your way. When you are having a bad photography day where everything seems to be going wrong, you can go back to your goals and they will help you get back on the right track.
Develop Your Look | Essential Photography Business Guide
Stand out from the crowd by showcasing your unique personality through your brand. You can do that in many different ways in your business – through videos, your interactions with your clients, the content on your website, social shares, and your images. Every major brand has a signature look. Whether it’s a color scheme, logo, or image, people instantly associated this icon with the brand, what it stands for, and what services it offers. When it comes to your branding, coming up with something personal, unique and consistent is super valuable. It helps you stand out from other photographers, and communicates who you are.
Marketing Online | Essential Photography Business Guide
As well as being an expert photographer you’ll have to learn all about search engine optimization and social networking to market your services. When choosing your SEO keywords, it’s critical to word them as your potential client would. A great way to find out what terms are actually used by your target clients is to ask your existing clients how they found you, and which keywords they used! If you find it hard to do it all yourself, then investing in a monthly contract with a reputable SEO agency will definitely be worth your while.
Your List Is Crazy Valuable | Essential Photography Business Guide
One of the most valuable marketing assets you can create is a newsletter list. These days it’s incredibly easy to send out updates with emails, giving you a direct link to your target audience and potential clients! A combination of great content (like inspiring Pinterest boards) and an incentive (like a free PDF with “What to Wear” advice) will encourage potential clients to give you their contact details for your valuable information. Once you have a person’s contact information, it’s much easier to continue interacting through an email newsletter or social media.