Essential Photography Logo Design Tips | Design A Ridiculously Effective Logo Without Breaking The Bank (Or Losing Your Mind!)
Essential Photography Logo Design Tips | We live in a world painted with logos. Pretty much everything around us has a logo on it. So much so, in fact, that our brains learned to ignore most of the them. This is good, because we’d be overwhelmed with all the logos we’re bombarded with. This is bad news for business owners, however. You want to make sure your logo breaks through this mental barrier and grabs the attention of your target audience.
Yet, you’d be amazed just how many photographers out there think that creating a logo means getting a cheap logo template, pasting the name of their business, and calling it a day. The truth of the matter is that there’s an entire industry behind effective logo design. However, if you take a closer look at some of the most iconic logos out there, you’ll notice they all have certain things in common. To help you come up with a logo that represents your brand, appeals to your target audience, and grows your business, we put together a list of those things. Let’s check them out!
Uniqueness | Essential Photography Logo Design Tips
Your logo will be the face of your business and it will represent your entire brand. Needless to say, you want to make sure your logo is unique. This is why it’s crucial you don’t copy, imitate, or even parody an existing logo. Instead, you’ll want to do your research. Take a look at what’s already out there and find an opening for something new. Sounds like an obvious piece of advice, right? Yet, you’d be amazed just how many photographers out there opt for cheap logo templates every beginner in the industry is using. How are you supposed to stand out if the logo you’re using looks just like the logo of so many other photographers out there?
Quality | Essential Photography Logo Design Tips
That’s not even the worst thing about using cheap templates. These templates are generally designed by amateurs or complete beginners, which explains the fact they cost less than the average cup of coffee. As a result, they have all the telltale signs of amateur design. Remember, your logo will oftentimes be the first contact a potential client has with your business. In other words, your potential clients will base their first impression on your logo. Think about it – if you’re using a cheap, low quality logo, what message will it send your clients about the quality of the services and products you’re providing?
Simplicity | Essential Photography Logo Design Tips
The amazing thing about great logos is that they’re all deceptively simple. They all make you go “I could’ve done that!” And it’s for good reason. Complex logos are can be difficult to use, especially on smaller items. While it may look just fine on your computer screen, when the time comes to print it on a business card, all the finer details can mush together, turning your logo into a smudge. A simple logo is also a lot easier to remember. At the end of the day, that’s exactly what you want – a logo your potential and existing clients can recognize at a single glance.
Readability | Essential Photography Logo Design Tips
Pretty much all logos can be divided into three categories: icons, wordmarks, and combination of the two. While icons have only the graphic symbol, wordmarks are text-based logos without a graphic. Now, don’t get us wrong, there are some incredibly popular graphic logos that don’t include the name of the businesses they’re representing. Think Starbucks, or Twitter. However, these companies spent countless hours and endless amounts of money on raising awareness before dropping the name. If you’re just starting out, chances are you don’t have Twitter’s marketing budget, so you’ll want to include the name of your business.
Of course, once your brand gains enough recognition, you too can drop the name from your logo and stick with just the graphic. Until then, make sure the font you use for your logo is readable. Sure, you might have a complex, cursive font you stumbled upon while browsing Pinterest, but if it’s difficult to read, it doesn’t belong in your logo. Instead, stick with simple, easy to read fonts. The last thing you want is to have a potential client sitting there, trying to decipher the name of your business.
Versatility | Essential Photography Logo Design Tips
Color can be a designer’s best friend. It can make even an average design pop, grab the attention of the viewer, and even convey a particular message. However, whenever we design a logo for a client, we make sure we do all the initial sketches and designs in black. In fact, we add the color only when we’re 100% happy with the design itself. This way, we make sure the logo is versatile and just as effective even when the color is removed. And there will be times when your options will be limited. Imagine faxing a document to a potential client. If you rely on color to convey a particular message, you need to find a way to convey the same message even when the color is removed.
Once you’re happy with the design, you can start playing around with different color options. Keep in mind, though, that each color has a unique meaning. To make matters even worse, this meaning can vary from one county to another, so do your research, otherwise you might end up sending a wrong message to your potential clients.