Essential SEO Tips | SEO, Your Website & You: Simplified SEO Tips To Skyrocket Your Google Ranking
Essential SEO Tips | Business owners are growing more aware of the need to understand and use at least the basics of search engine optimization. People that succeed with SEO do two things very well: First, they identify SEO strategies that get them results. Second, they put 100% of their resources into executing and adapting those strategies. But if you read a few blogs and websites about SEO, you’ll quickly realize that there’s a lot of uncertainty over what makes up “the basics.”
Every business with a website should make search engine optimization – trying to get your site as high up as possible on Google and Bing search-results pages – a vital element of their growth strategy. At its most basic, SEO means finding ways to boost your website’s appearance in web search results. This generally means more traffic to your website. There is no silver bullet solution for SEO success, and there’s a lot of complex information out there to make sense of – but below are few very simple tips that could definitely help improve your SEO efforts.
Make Every Page About One Thing | Essential SEO Tips
It can be about other stuff, too, but choose one main topic that is most relevant to your message. This step is crucial, so you may want to do a little keyword research before choosing a topic. Each of your web pages should have unique content, and the keywords and title you choose for each page should reflect this. Think of each page as having a different emphasis, and use keywords accordingly.
Keywords, Keywords, Keywords | Essential SEO Tips
You should be conscious of placing appropriate keywords throughout every element of your site: your titles, content, URLs, and image names. Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content. Think about your keywords as search terms – how would someone looking for information on this topic search for it? Who is your target market? What words or phrases (keywords) would they use to search for your products and services on the internet? Do some research; you may be surprised by the results.
Link Back To Yourself | Essential SEO Tips
There is probably no more basic strategy for SEO than the integration of internal links into your website – it is a simple way to boost traffic to your individual pages. A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.
Have Other Websites Link To You | Essential SEO Tips
There are thousands of websites and services that will try to convince you to pay for getting droves of other websites link to yours. But what are the websites that will be linking to yours? Will they be relevant to your industry? Will they be reputable? This is really, really vital when it comes to SEO. Ask the webmasters of well-respected websites if they’ll include a link to your website on theirs. Be sure to return the favor, and everyone wins!
Dedicate Some Time To Writing Really Great Content | Essential SEO Tips
None of the above matters if you create content that sounds like a robot wrote it. Write great stuff, follow the steps above, have patience, and you’ll see results. Google, Yahoo, and other search engines, have pretty powerful bots crawling the web, but to our knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with your potential clients in mind. Write your own product descriptions, using the keyword research you did earlier to target actual words searchers use, and make product pages that blow the competition away.
Update Your Website Frequently | Essential SEO Tips
Your content needs to be fresh – updating regularly and often is critical for increasing traffic. The best websites for users, and consequently for search engines, are full of regularly updated, useful information about a given service, product, topic or discipline. Websites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. One way to make sure that your website gets new content on a frequent basis is to integrate a blog.