Essential Stationery Design Tips | Secrets Of Stationery Design That Small Business Owners Don’t Know… But Should

Essential Stationery Design Tips | Secrets Of Stationery Desi...

Essential Stationery Design Tips | It’s vital that the stationery you choose for your small business represents you, and conveys your personality. Custom business stationery will enable your business cards, letterhead and notes portray your own personalized image. When you can’t be there to represent yourself to a potential client, keep in mind that personalized business stationery can.

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When was the last time you updated your stationery design? You may think that business stationery such as letterheads, business cards and compliment slips are hardly vital to the success of your business, but by assessing their use, and design, you’ll be able to save money, and impress clients in future. Here are some of the most important tips to keep in mind when designing company stationery.

All The Important Information | Essential Stationery Design Tips

Your company stationery should have all the critical company information visibly printed on it. The rule of thumb is to include it as a watermark on the page, either as a top header, or bottom footer, and to include physical address, telephone and fax numbers and website information. You will probably have to decide which contact details are the most appropriate and important, because some of the stationery items may not be big enough to fit them all on.

Essential Stationery Design Tips | Secrets Of Stationery Desi...

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Quality Paper | Essential Stationery Design Tips

This is one time when you really do not want to be seen skimping on the quality of the paper. Remember that for many potential clients your correspondence will be a first line of contact with your business, and they will deduce a first impression from it. A client will definitely notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to affect the image of your business in the mind of a potential client.

Branding | Essential Stationery Design Tips

Make sure that you carefully represent your business brand when designing your stationery items. This isn’t just about the logo, but also the choice of colors, fonts, images, and much more. If your business stationery does not include the brand logo, how will clients, leads, or visitors know that they are communicating with the same company?

Custom-designed stationery can take a number of forms – business cards, letterheads, brochures, pens, mouse mats, mugs – the list goes on and on. But with each printed material there should be the same consistency throughout with the visual branding, tying in your stationery with the same look and feel.

How Do You Look On Paper? | Essential Stationery Design Tips

It’s an accepted fact that we process images a lot faster and easier than text, so wherever possible, include pictures and images to break down your stationery, but be sure the images are always relevant to your business, or the marketing goal of every stationery item. Good images to choose from include a professional picture of yourself, the building your business is located in, or something closely aligned with your logo and brand message. Using clip art is not a wise idea, as it makes your stationery look generic.

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Essential Stationery Design Tips | Secrets Of Stationery Desi...

Business Cards | Essential Stationery Design Tips

Business cards are an vital part of a marketing promotion and company image. When you hand someone your business card, they will form an opinion about you and your business. Business cards generally consist of a single card stock sheet with an individual’s contact information, including name, company name, and company address, phone, fax, email, and website address. Don’t try to cram every bit of contact information onto your business card. If you need to include a great deal of information, use the back side of the card as well.

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Letterhead | Essential Stationery Design Tips

There’s a huge difference between receiving a letter on standard blank paper, and getting one that sports a beautifully designed letterhead. A letterhead acts as a marketing opportunity, provides the opportunity for brand engagement and, apart from anything else, lend credibility to the words on the page. This needs to be a simple design either framing the paper or appearing as a watermark on each page. This paper is then put into your printer for you to type up official letters before printing. The design should not be overpowering, or clutter the page.

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