Essential Web Design Guide | Build A Killer Small Business Website: 6 Dos And Don’ts
Essential Web Design Guide | If you don’t have a dedicated website for your startup or small business, you are not the only one. But you’re in serious danger of falling further behind your competitors. Of all of the tools in a small business owner’s marketing arsenal, a professionally designed website is one of the most important. A well-designed website can be that critical difference that makes a potential client choose to stay, browse and buy instead of moving on to a competitor’s website.
Research shows that the first place the vast majority of consumers turn to when researching local businesses or products is the Internet. That means your existing and potential clients are searching for you online, from their laptops as well as tablets and mobile devices. In other words, your business has to be online. There are a lot of options and costs can vary wildly. However, there are a few tips you can use to boost web traffic, generate more leads and have fewer problems with your small business website in general. Publishing your website is like showing up to a first date. That is to say: first impressions matter. Here’s what you need to do to make your website shine.
Content Is Key | Essential Web Design Guide
All the search engines scan the website’s content now – almost ignoring things like meta tags. The more content you have throughout your website the more the search engines can scan – but there is much more to it then that: visitors like content as well. Keep in mind that if any of the content on your website is time-sensitive, you will have to keep an eye on it to make sure it has not become out of date. If your last press release is from a few years years ago, consider removing that page altogether or adding a few new ones to avoid appearing behind the times.
Reinforce Your Brand | Essential Web Design Guide
A strong brand identity is crucial because you want your website to appear as professional as possible and instill confidence in potential clients, as part of your strategy to improve sales. Assuming you already have branding design elements such as a logo, colors, and fonts, these should be featured and used throughout your new small business website. The design of your website should complement any existing marketing material you have.
Don’t Forget Your Call-To-Action Buttons | Essential Web Design Guide
Website visitors aren’t too likely to work hard to find out how they can give you their business, and they shouldn’t have to. Include visible call-to-action buttons throughout your website, so visitors can take the next step and convert to paying clients. With smart writing, interesting images and a well-planned navigation as well as providing well-placed calls to actions, your website can engage visitors, driving new business opportunities and delivering amazing customer service.
Organize Your Website | Essential Web Design Guide
People, oftentimes rushing to find the specific information they are searching for, rarely read through entire web pages, but rather scan headings and bulletined lists to find the detailed sections of interest. A well-organized website will be far better received then one that is a mish-mosh of information randomly thrown together. Adding a search function to your website will help prevent potential clients from looking elsewhere if they don’t instantly find what they are looking for on your homepage.
Make Your Website Responsive | Essential Web Design Guide
This means that the layout of your website will rearrange itself when read on small screens. It makes your website more readable and usable on mobile devices like smartphones and tablets. A huge amount of people use mobile devices now, so don’t ignore this. People do more on their phone than ever before – in fact, some websites, like Facebook for instance, have more people accessing them via a mobile device than a desktop computer.
Ensure Your Small Business Website Is Fast | Essential Web Design Guide
Many tests have shown websites that take forever to load really turn people off. Too slow and visitors just abandon the website. Google doesn’t like them either. You can help ensure the website loads optimizing the images (but still of good quality) and limiting the number of videos, widgets, photos and social media sharing buttons embedded in the website. Don’t give your visitors a reason to leave your website and try the competition.