Essential Website Design Principles | Hassle-Free Website Design Tips For Busy Entrepreneurs
Essential Website Design Principles | You never get a second chance to make a first impression, which is why your website is without any doubt one of the most important tools in your marketing toolbox. Acting as a 24/7 online home, a good small business website gives visitors information about your business, potential clients a place to make a purchase, and a unique landing spot for links you share throughout social media. For many businesses, it’s the only source of business. If done right, it can be a major part of yours as well.
An organized and well designed website can make all the difference for your business, and it’s the simple things that affect whether a visitor sticks around or moves on to your competitors website. For any given business, the homepage is its virtual front door, and if a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button. Understanding what goals you have for your website during the design phase can help you to set up a website that attracts more visitors and even boosts sales. Whether you have a website that needs to be redesigned, or you don’t even have a website yet, make sure to follow these simple tips to help you get the website your business needs and deserves.
Content Is Still King | Essential Website Design Principles
The average small business website will consist of several pages – things like contact page, about us, and sitemap pages are pretty much essential, but most will suit to their own needs. You’re literally telling people what your business is about through content, so make sure that each page has at least 200 or more words of relevant, informative, and interesting content that is sprinkled in with niche related keywords to maximize search engine optimization.
Organize Content The Right Way | Essential Website Design Principles
People, frequently rushing to find the specific information they are looking for, rarely read entire web pages, but rather scan headings and bulletined lists to find the detailed sections they’re interesting in. Most people just scan the information in websites rather than read it top to bottom, start to finish, so try to make pages easy to scan by remembering an “F” pattern — feature important content across the top of the pages and down the left side. A well-structured website will improve the flow of information and help boost client conversion.
Don’t Forget About Calls To Action | Essential Website Design Principles
If potential clients visit your website and are not sure whether they want to do business with you, they need an incentive or a gentle push from you to engage. Therefore, optimizing your site for client engagement is vital for growing your business, which is why every website should have an effective call to action. This is an element on a website that interrupts the visitor’s experience to encourage an action you want them to take.
Make Branding Professional And Consistent | Essential Website Design Principles
A strong brand identity is essential, because you want your website to look as professional as possible and instill confidence in potential clients. Save the smiley faces and animated graphics for emails to your friends — your website should have a professional look that reinforces your brand. Use colors that go with your logo colors; choose one or two fonts and use them consistently throughout the website, and make sure graphics or pictures complement each other and look professional.
Find The Right Fonts | Essential Website Design Principles
Make sure your choice of font and font size are focused on readability rather than just design. Remember that people with different levels of vision could be visiting your website and try to be as inclusive as possible. Break up the content with bold text, bullet points, numbered lists, and hyperlink anchor text to other pages on your website. Your goal should be to engage your audience with useful information that is well presented.
Make The Website Quick To Load | Essential Website Design Principles
Many tests have shown websites that load slowly really turn people off. If your website takes more than a few seconds to load, chances are, your visitors will abandon it and go to a competitor’s website instead. Google doesn’t like it either, giving faster websites better rankings. You can help ensure the website loads quickly by keeping images optimized (but still of good quality) and limiting the number of videos, widgets, photos and social media sharing buttons.