Expert Branding Tips | Find Your “First Impression” Image And Nail It! 5 Tips For Branding Your Business
Expert Branding Tips | If you’re just starting a business, or are ready to get more professional, it’s time to look at how you brand your company. Branding includes everything from your website to your logo to the messages you share on social networks. Branding your small business is vital, particularly in the current economy. But with so many means of communication these days and social networks on the rise, it’s hard to figure out the most effective strategy. What steps are you taking to brand your business in a memorable way? Get smart about branding and you’ll swiftly be on track to make your brand a household name!
A lot of our buying decisions are not rational, but instead emotional. They are made because that is what your mum did, because you like the color or look of the packaging, or because you like the football team they are sponsoring. Your brand is not just a logo and a name, it’s more about perception; the brand is an intangible asset that exists in the minds of clients. Many of the most successful companies today began with creating a unique, attention-grabbing, and highly memorable brand. If you are starting a business, and plan to make it big in your niche, here are 5 tried-and-tested tips that will help you build a powerful brand.
Define Your Brand — It’s Essential | Expert Branding Tips
Defining your brand is like a journey of business self-discovery. If your brand is going to be strong, you have to be able to determine what it is that makes what you do unique. What makes you stand out from the crowd? Your brand promise is powerful. It’s the statement you make to your clients and target audience that lets them know what to expect every time they interact with you and your employees, products and services. Learn the needs, habits and desires of your current and potential clients. And don’t rely on what you think they think. Know what they think.
Create A Logo And Design Scheme | Expert Branding Tips
It’s crucial to have many different ways to communicate your message to your potential clients, so you have to have both verbal and visual brand representations for your business. That means you need a logo and color scheme that complements your verbal message, and builds a cohesive presentation for your materials and website. As you think about your logo, keep your audience and services in mind, because you want your logo to convey your brand. A good logo builds trust, and a powerful logo will help pull your brand together.
Have A Distinct Voice | Expert Branding Tips
A great way to make sure your distinct brand message is delivered consistently across your business is to focus on how you and your employees interact and communicate with clients – in-person, over the phone and on social networks. Your corporate “voice” is the language, tone and rhythm that you use in all your communications. Not only does this voice deliver the core of your branding message, but it also builds an overall image for your business that extends past the message itself, and makes you unique.
Have Great Products And Services | Expert Branding Tips
Word of mouth is often a small businesses greatest lead generator, so having great products and services that people talk about is an essential part of your brand, and why you are in business. Even the most outgoing and charming small business owner is not going to be successful in bringing clients back, unless the product or service they offer delivers and exceeds expectations.
Be Consistent | Expert Branding Tips
Many small businesses mistakenly change their messaging depending on their audience. This can confuse your existing and potential clients. To build and maintain a strong brand, every element of your brand should be as good as your product or service and you must be consistent in presenting your brand. If you have a whimsical website, your logo and business cards should also be whimsical. Tie in elements from your website or logo on your social media platforms as well.
And at the outset of establishing and building your brand, you might have to do a little homework. Once you get going, though, it gets easier, more routine and more instinctive — as long as you know your market, trust your intuition, maintain consistency and be yourself.