Expert Business Stationery Tips | Printed Business Stationery Doesn’t Have To Be Boring! Tips For Effective Stationery
Expert Business Stationery Tips | Recognition of your business is the vital element of any successful branding strategy. No matter the size of your business, maintaining a consistent brand image throughout all of your various marketing materials can mean the difference between success or failure for you and your company. From the letterhead to the quality of the paper, your color choices, and the layout – everything in your business stationery design matters if you’re trying to make the best possible first impression. You only get one chance!
Most businesses tie-in elements such as brand colors into their stationery design. Choosing the right paper for your logo, colors and formatting can spark some very creative business stationery ideas. Although a company’s headed notepaper, business cards and other stationery may be a relatively minor part of the overall brand, it is vital to get it right, as it is often the first impression the client will get of your business. You do not want to convey the wrong message to existing or potential clients by using stationery that is not up to the standards of your products or services. The right stationery can end up doing wonders for your business. Here are few design tips for creating the best stationery for your company.
Keep It Simple | Expert Business Stationery Tips
Today, more and more business owners are using custom designed business stationery to convey the image and personality of their businesses to make a long lasting impression. One of the most essential principles behind designing effective stationery items is to keep the design as simple as possible. Keep in mind that your business stationery is a delivery mechanism – it’s not the content itself, rather the supporting structure that delivers that content.
Include Clean Space | Expert Business Stationery Tips
It may be tempting to ‘throw the kitchen sink’ at your business stationery design, and include every possible way of contact and testimonial. This is not the best idea, because you risk drowning your message which, you must keep in mind, is the reason you’re sending out the stationery in the first place! A design that is too cluttered will distract clients from noticing the important things on the stationery, such as your contact information and logo. Don’t become too obsessed with cramming in all the information you possibly can. The message is key.
How Will They Contact You? | Expert Business Stationery Tips
As with all forms of communication, your stationery must be functional. It’s design should allow for easy readability of your most important information: name, address, phone number, email address, or other important information (such as registration numbers). It’s worth reconsidering what contact information you provide to your clients. Don’t print a fax number until you’ve checked how many faxes you actually got last year. If the number is small, then consider replacing this with information about your social media profiles (your Twitter handle for example).
Paper Quality Is Key | Expert Business Stationery Tips
The very first impression you make won’t be through your logo, color scheme or design. It will be the feel of the paper as your client is removing your letter from its envelope. Choosing high-quality paper for your business stationery can make it feel more professional. A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. There are many different paper stocks available today, each with their own characteristics. Some are smooth and heavy, while others may have a rich texture. Using a glossy finish or a matte finish can be the difference in making your design pop.
Color Scheme | Expert Business Stationery Tips
When you are designing your stationery, you will have to consider the overall color scheme. Color is always a powerful tool with stationery and other marketing materials – it grabs attention, and makes the read all that bit more interesting! Think carefully about your branding colors, and how you can use them in the individual stationery designs. You should go with complementary colors for the paper, as they tend to look best together.
Fonts | Expert Business Stationery Tips
Your font should express professionalism. While your font should be easy to read, you should take your audience into consideration when designing your stationery. Consumers will be looking for text that is easy on the eye, that can portray information clearly and efficiently. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts keeps the style consistent and the text readable.