Expert Logo Design Hacks | The Perfect Recipe For A Mouth-Watering Photography Logo (And 3 Examples To Drool Over)
Expert Logo Design Hacks | Photography is an incredibly creative industry, and while this might be exactly what made you fall in love with the art of photography, it can also be a major obstacle. Many photographers out there feel the pressure to convey their creativity with every aspect of their business, which only makes them overthink things, including their logos. What they end up with are complex, difficult to use logos and tons of headache. Not only are these logos challenging to use, but they’re actually difficult to remember – and you do want a logo your potential clients will easily remember, don’t you?
The good news is that designing an effective logo for your photography business doesn’t have to be exhausting or expensive. And the best part is that you don’t have to hold back your creative vision just to ensure versatility and usability. To help you create a logo that will grab the attention of your target audience, help you build a unique brand and convey your unique style, we gathered a list of the vital ingredients of the perfect photography logo!
Make It Unique | Expert Logo Design Hacks
Your logo will be the face of your photography business – in other words, it’s a visual representation of your business and everything you stand for. The last thing you want is to have your logo mistaken for a logo of another photographer, which is why you need to take a look at what’s already out there and find an opening for something new. Unique logos are a lot easier to remember, so you’ll want to avoid copying, imitating, or parodying other logos. Another common mistake is using cheap templates – while there are some that are pretty decent, they’re already being used by countless other businesses, some even in your area, which will make standing out from the sea of identities pretty much impossible.
Simplicity Is A Tricky Thing | Expert Logo Design Hacks
The very first secret of versatile logos is simplicity; an overly complex logo might look OK on your computer screen, but as soon as you try to scale it down and print it on a business card, it is likely to turn into an unrecognizable smudge. A simple logo is easier to remember and use throughout your materials, both online and off. However, too simple can be just as bad, so you need to come up with a simple logo with a twist that adds that extra punch you’re looking for from a great logo. For example, even though at first the FedEx logo may appear super simple, the arrow tucked between E and X makes their message of movement and progress obvious and turns the logo into an iconic piece of artful design.
Color Me Impressed | Expert Logo Design Hacks
Color is one of the most powerful design tools: it can bring even a dull design to life, grab the attention of the intended audience, and even communicate a message. Not to mention, it can help you reinforce the nature of your brand. A recent study found that color can boost brand recognition by 80 percent! However, keep in mind that each color has a different meaning and can evoke a different emotional response, so you’ll want to do your research before using a color just because you think it looks “nice.”
Whenever we design a logo for a client, we work on the design in black first to make sure we stayed focused on the design itself. If you start playing around with different colors too soon, you might get distracted by all the different shades and combinations, or start relying on the color to communicate your message. You will be using your logo on many different materials and platforms, some of which will have certain restrictions. For example, when you fax a contract to a potential client, will your logo look just as good in a single color as it does in color? If you rely on color to communicate a message, or evoke an emotional response, you’ll need to find a way to achieve the same effect even when the color is removed!
Aim For Timelessness | Expert Logo Design Hacks
Staying up to date with the latest trends is not a bad idea if you’re interested in design, however, following trends mindlessly just for the sake being trendy can do more damage than good. When it comes to buying a new pair of shoes or a new dress, sure, go ahead, but when your visual identity is concerned, it’s more important to stay true to the overarching nature of your brand than following the latest design trend. Just like fashion, the world of graphic design is packed with trends coming and going. Each year, we see a few new trends that make a big splash and disappear as quickly as they came about. As a result, your logo might end up looking outdated sooner than you think!
Changing your logo too often can be detrimental for your brand – it will alienate your existing clients that recognize your logo, and confuse your potential clients, because they might think the two logos represent two different photography businesses. Of course, it’s OK make minor tweaks down the road, but major revamps are best avoided. This is why a trendy logo isn’t always the best idea, as you’ll need to tweak it the moment a new trend emerges. Instead, use your brand as inspiration and come up with a design that will remain relevant for 10, 20, even 50 years.