Expert Logo Designs | 5 Secrets Behind Great Photography Logo Design Revealed!

Expert Logo Designs | 5 Secrets Behind Great Photography ...

Expert Logo Designs | When it comes to the photography business, your brand covers pretty much anything that represents you or your business, including the way you dress, how you answer the phone or reply to emails, your website, the paper your price sheets are printed on, etc. All of these have one simple visual in common: your business logo. A professionally designed logo can enhance a company, an organization, or a service. On the other hand, a poorly designed logo can ruin a brand and mar an otherwise good photography portfolio.

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A logo is the main symbol of a business, and it is the backbone of a brand. How can you design something original that stands out in a crowd of identities? And how can you create something quickly without compromising quality? Designing logos is just like any other type of design work, in order to be professional, you’ll have to pay attention to details. Below is a list of five rules to follow in order to design a powerful logo, but do keep in mind that all rules can sometimes be broken…

Communicate The Nature Of Your Business | Expert Logo Designs

Before you begin sketching or learning how to design a logo, first define the message you want your logo to communicate. Try writing a one-sentence image and mission statement to help focus your efforts. How you “position” the logo should be appropriate for its intended audience. For example, a child-like font and color scheme would be appropriate for a logo for a newborn photographer, not so much for a high-fashion studio. Do you want it to convey power, tradition, speed, flexibility, health, fun, or connectivity? Any of these attributes (and many others) can be the central message of an effective design.

Expert Logo Designs | 5 Secrets Behind Great Photography ...

RELATED: Logo Design Process | Everything You Need To Know About Designing Your Logo

Use Vectors | Expert Logo Designs

Make it clean and functional. Your logo should work as well on a business card as on the side of a truck. A good logo should be scalable, easy to print, memorable and unique. Standard practice when designing a logo is to use vector graphics software, such as Adobe Illustrator or Corel Draw. A vector graphic is made up of mathematically precise points, which guarantees visual consistency across multiple sizes. Vectors can be enlarged or reduced, to any size, with no loss in detail or sharpness. For example, the lines and curves of a vector graphic will look equally as sharp on a small business card as they will on a giant advertising billboard.

Find The Best Font | Expert Logo Designs

Fonts are the life and soul of the logo. They are the structure, the framework. The point of having a logo is to make your company or product name stick in the client’s mind. That can only happen if your potential client can actually read it easily, without squinting. Take your time to make sure you have a font that speaks the right message. Bad fonts are often chosen simply because the decision isn’t taken seriously enough, and some designers simply throw in type as an afterthought. The wrong font can be devastating for the logo, but the right font will hold the logo firmly in the spotlight.

RELATED: Top Photography Logo Designs | What Makes A Good Photography Logo? Principles Of The Logo Design Masters

Expert Logo Designs | 5 Secrets Behind Great Photography ...

Make Sure It Works Well In Black And White | Expert Logo Designs

Color is very subjective and emotional, and can distract from the overall design. When designing your basic logo idea, start simply. Create it in solid black. Then when you have the basic design and structure, you can then move onto adding other details such as color. This way choices are made judging by the shapes and you are not distracted by anything else. It makes it much easier to know that your logo will work well in shades of grey afterwards.

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If In Doubt, Leave It Out | Expert Logo Designs

If you can’t explain why an element is a part of your logo design, the chances are you should remove it from the overall piece. When your logo design is at its simplest, it’s probably at its strongest. When printed in small sizes, a complex design will lose detail and in some cases will look like a smudge or, worse, a mistake. The more detail a logo has, the more information the viewer has to process. Simplicity makes a logo design easily recognizable, versatile and memorable. Good logos feature something unexpected or unique, without being “overdrawn.”

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