Expert Photography Branding Ideas | Dare To Stand Out! 5 Tips To Build A Picture-Perfect Photography Brand
Expert Photography Branding Ideas | When people hear the word “brand,” the first thing that comes to mind are well-establish, iconic brands such as Coca-Cola, Nike, or Apple. Just thinking about the enormous budgets that went into building those brands probably sends shivers down your spine. But, what most business owners fail to realize is that branding is not a privilege reserved just for large corporations. Branding is just as important for small startup businesses. And while you might do it slightly different, the end-results should be the same: loyal clients, better word-of-mouth advertising, and a well-rounded image that pops into your client’s mind each and every time they need a photographer.
In order to build a successful, memorable brand, you have to keep in mind that the process involves much more than having an artsy neighbor design a logo you’ll slap on every picture you take and paste on a free business card template you found online. Your brand covers the style of your photography, how and where you engage with your clients, both online and offline, from your website and your tweets, to the paper stock, fonts, and colors used for your marketing materials and even how you answer your phone. If done right, your brand will be a powerful vehicle that communicates clearly and directly with your potential clients and lets them know what makes you different, what you can do for them, show them your style and allow them to connect with you on a much more personal level.
Let Your Personality Shine! | Expert Photography Branding Ideas
Discovering your brand is like a journey to self-discovery. Choose 5-6 words that describe the style of your photography – is it fun, edgy or classic, couture, polished, romantic, modern or vintage, stylish or hyper-realistic? This will be the essence of your brand, so take as much time as you need to make sure you get it right. You are a part of an incredibly creative industry, and your brand is an ideal tool to show it.
Your Logo Is The Face Of Your Business | Expert Photography Branding Ideas
The logo you choose for your photography business will be the face of your brand, representing both your unique style and the services you’re providing. It’s the single most important brand element appearing throughout all of your marketing and stationery materials, both online and offline, and even as a watermark on your images, which is why a lot of thought and consideration has to go into its design.
Ensure Consistency | Expert Photography Branding Ideas
All of your materials can and should convey the essence of your brand, from your website and the colors, fonts and images you use to set it up, to your logo and the tone of voice you use on social media. You want your potential clients to recognize your brand whether they stumble upon your Twitter profile, your website, or find your business card in their old wallet, and the only way to do it is through creativity and consistency.
Making sure all of your materials match your brand and communicate the essence of it is absolutely vital for the success of your business. It’s been often said that in order to remember a logo, people have to see it five to seven times, and every time you use inconsistent branding, whether it’s a Facebook post ridden with typos or using an older version of your logo, you’re not only missing a chance to engage your ideal clients, but you’re risking confusing and alienating them.
Pay Attention To Your Voice | Expert Photography Branding Ideas
Many photographers focus on their marketing message so much that their overlook one incredibly important aspect of it – the voice they use to deliver the message. Now, don’t get us wrong here; what you say is important, but the way you say it counts just as much. In fact, the voice you use can help you turn a potential client into a loyal advocate for life, or ruin your reputation. We’re talking about the language and the tone you use when engaging with your target audience, whether online, in print, or in person.
The most common mistake many photographers make is thinking that using laid back tone of voice on social media is perfectly fine, as long as they sound formal and professional on their website. You’re never going to build a solid brand if you change your entire approach based on each medium you use to engage your potential clients. It will only make you sound inauthentic and it might end up confusing your audience, which is why it’s so important you come up with a voice and use it consistently throughout your materials.
Start Building Your Online Presence | Expert Photography Branding Ideas
Not so long ago, photographers had one way of standing out in a saturated market: carrying around printed portfolios from a meeting to a meeting and hoping to get hired. However, with the introduction of the Internet, you can get your work in front of anyone around the globe. The only thing you need is a website. Long gone are the days when you could set up a website using a generic template and sit around waiting for the phone to start ringing. You’re marketing to a generation that grew up online and is being constantly bombarded with overwhelming amounts of information both online and offline. This means you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention.