Expert Photography Business Guide | Destination Dream Job: How To Launch A Successful Photography Business
Expert Photography Business Guide | Photography business can hold rewarding, wonderful careers for talented people looking to put the time and effort into launching and growing their business and reputation. However, the business of photography is much more than a camera and a smile; it is a real business that requires a lot of effort and time. Even though professional photography may be a highly competitive industry, there are a number of steps small business owners can take to stand out in a saturated market.
While many photographers want to focus all of their time on their work, it is vital to keep in mind that you and your photography business are a brand. Marketing, social media, and day-to-day business tasks may feel like the not-so-fun side of running a photography business, but it is crucial for your sustained success. If you’re thinking of taking your passion for photography a few steps further into opening your own photography business, we have a few critical tips and recommendations you should consider before plunging in.
Invest In Good Equipment | Expert Photography Business Guide
Since price really does affect quality in photography, launching a successful photography business generally involves investing a good-sized portion of your budget right from the get-go to buy some high quality gear and backup gear. This will be your most important investment, and it will be worth your while to buy the best you can afford. Do your research and work out how to allocate your budget to get the most useful equipment.
Beef Up Your Portfolio | Expert Photography Business Guide
Being able to showcase concrete examples of your work is essential for landing new gigs. Clients will always want to see proof of your talent so they can be sure they will be getting their money’s worth. A portfolio is a showcase of your current and best work that conveys your personal style, your niche and — most importantly — the type of work you want to do. Your portfolio website should be minimal and concise so that potential clients get a better sense of who you are and what your style is like. There are free website templates out there, but your website is like your storefront. You want it to stand out for all the right reasons, so it’s best to have a website professionally designed.
Come Up With A Pricing Plan | Expert Photography Business Guide
How much will you charge for your services? It’s a difficult question for every photographer, particularly when you’re just starting out. Come up with a reasonable pricing based on your financial needs and don’t waver or undercut yourself, even when potential clients request lower rates. The only way you can charge the fees appropriate to you and your photography business is to base your prices on what it costs YOU to do business. Take the time to go through the numbers and see how much you should actually be charging per session based on your time, equipment costs, travel expenses, props, etc.
Build Your Brand | Expert Photography Business Guide
To attract potential clients, you must build your own brand and style. Figure out what makes you unique as a photographer and use it to brand your business. When it comes to your branding, creating something personal, unique and consistent is incredibly important. It helps you stand out from other photographers, and communicates who you are. You’re a part of a creative industry and your business’ personality has to show it, so don’t hold back.
Rock Your Social Media | Expert Photography Business Guide
It is hard to ignore the effect social media has on brand exposure. In the year 2000, a large framed print of a traditional family portrait was a photographer’s best seller. Fast forward to 2015, and things are a lot more different. Facebook and Instagram feeds have created an entirely new market because people enjoy the instant gratification of sharing images online with family and friends. For most photographers, Facebook is the most likely place where an ideal client is spending time. Twitter and Google+ tend to appeal to business owners. So if you mostly do photography for other businesses instead of for the general public, then those two might be a better place to focus your time.
Pay Attention To Your Marketing Pieces | Expert Photography Business Guide
While to some extent a great product will speak for itself, a photographer should never be afraid to work to get that message out. Marketing is crucial for getting new assignments and growing your business. When you create your marketing pieces and promotions, do everything you can so that your ideal clients will envision using your products and services. The more easily they can imagine themselves working with you and owning the products you offer, the more likely they will want to hire you.