Expert Photography Business Guidelines | The Photographer’s Checklist For Growing A Business The Smart Way
Expert Photography Business Guidelines | Nowadays, it is easier than ever to get your hands on some equipment and start taking pictures, but running a successful photography business requires time and effort. Starting, or expanding a business can be extremely demanding, both financially and in terms of work hours. But, that doesn’t mean you should toss your dreams of being a pro aside. It just means you have to work a little smarter to stand out from the flock of other shooters. If you are passionate about taking pictures and you are okay with a bit of unpredictability, it may be the ideal industry for you.
Taking pictures is only a small part of running a professional photography business. There are countless other things that have to be taken care of in order to make your business successful. The industry of professional photography is incredibly competitive, sure, but there are certain steps you can take to stand out, book more gigs, and turn your business into a success. Are you ready to take the plunge and become a professional photographer? Don’t do it until you’ve read these tips.
Set Business Goals | Expert Photography Business Guidelines
For starters, you will need a solid business plan. Any serious entrepreneur will tell you that you have to write down your thoughts on paper. By clearly defining business goals you will find a straight path to your destination, like breadcrumbs to follow later. Do you know where are you trying to go with your work, type of clients are you targeting, and how are you going to get their attention? Do you have a “pipeline” of work mapped out, and if not what business development and marketing activity are you undertaking to create that pipeline?
Choose A Specialization | Expert Photography Business Guidelines
Choosing a niche to specialize in is one of the best ways to stand out in a crowded market. Beginners often feel they have to take on any business that comes their way. Choosing an ideal client up front, however, gives you the comfort and confidence to turn away the client who is too far away from where you live, can’t afford you, or is simply difficult to work with. Do you want to sell stock imagery to advertisers? Educate and train other photographers? Photograph newborns for young parents? Once you have this figured out, then everything you do from that point will be to grab their attention and turn them into paying clients.
Invest In The Right Equipment | Expert Photography Business Guidelines
This will be your most important investment, and it pays to get the best your budget allows. Do your research and work out how to allocate your budget to get the most useful equipment. When it comes to photography equipment, you’ll need two cameras, two high quality lenses, two flashes, as well as Photoshop and Lightroom to edit the pictures you take. As your business grows, you will be able to afford better, but, when you are starting out, it may be a good idea to take out a loan or seek third-party investment.
Building A Portfolio Builds Credibility | Expert Photography Business Guidelines
To charge a professional fee for your services, you will need to be able to convince potential clients that you have the skills and experience required to deliver stunning results. To do this it’s critical that you have a professional-looking portfolio, weighted towards your area of specialization. Your website is often the first impression that people have of your business and while there are free website templates out there, think of your website as your storefront. You want it to be unique, effective, and impressive, so it’s best to have a website professionally created.
Find Out Where Your Ideal Client Is And Get On Their Radar | Expert Photography Business Guidelines
When you upload the images from your client’s photo session to your website, take a moment to share them on Facebook, Twitter or any other social media network that your ideal clients use. They’ll share the images with their friends and you’ll get more web traffic as they point people your way. Oftentimes you may even find that you have different groups of an audience hanging out on different networks, so be sure to branch out and do your research to discover where they may be hiding.
Establish Your Brand | Expert Photography Business Guidelines
When it comes to building a brand for your business, creating something personal, relatable, unique and consistent is incredibly valuable. It helps you stand out from your competitors, communicates what you’re all about and your unique style of photography. Having a catchy name and fancy logo are great, but the details become less important in the grand scheme of things. The most effective way to build your brand and help it grow is to create a great offer and provide excellent service, consistently instill quality in everything you do.