Expert Photography Business Tips | Run Your Photography Business Like A Pro: Tips For Growing Your Business

Expert Photography Business Tips | Run Your Photography

Expert Photography Business Tips | The end of the year is just around the corner; what a perfect time to gather good resolutions in order to take your photography business to the next level! As with all other types of businesses, your photography business won’t become successful overnight, no matter how much you want it to. There’s so much to consider when starting it up: promotion costs, a social presence, physical store space, overhead and, of course, the actual skill in shooting and editing your photographs. The photography business can be incredibly demanding, both financially and in terms of work hours. But if you are passionate about taking photographs, and you are okay with a bit of unpredictability, it may be the perfect job for you.

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Think turning professional is a measure of your skills? Think again! There are many amateur photographers out there who have far better skills than some of the professional photographers. One thing amateurs have, and professionals often lose, is the passion and innovation. Are you ready to take the plunge and become a professional photographer? Don’t do it until you’ve read these tips.

Know Your Ideal Client | Expert Photography Business Tips

It’s vitally essential that you know exactly who your ideal client is and that you tailor every part of your business toward the things they like. Do you know which clients you are targeting, and how you are going to reach them? Every photographer has to determine their target audience, and how to appeal to it. Many photographers, particularly younger ones fail to understand this concept and are too general in focus. In reality, defining your ideal clients should be where 90% of your effort and time should be spent in the first few years of your business.

Expert Photography Business Tips | Run Your Photography

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Create A Website That Appeals To Your Ideal Client | Expert Photography Business Tips

Everything is online nowadays, and your photography business should certainly not be the exception to this hard-and-fast rule. Building your own photography website is a surefire and affordable way to get additional exposure for your budding business. Your website is often the first impression that people have of your skills, and can be thought of as your virtual storefront. You want to keep your ideal client in mind when creating your website and make sure that every element appeals to them. When was the last time you updated your website portfolio? Make sure you only show the kind of work you want to do right now, otherwise you will get the wrong clients!

Get Traffic To Your Website | Expert Photography Business Tips

A website isn’t going to do you any favors if no one ever sees it. Although showing up in search engine rankings (called Search Engine Optimization, or SEO) can sound complicated, there’s a few simple things you can do to help improve your chances. Use “ALT tags” on your images. When uploading your images to your website, use the ALT tag fields to describe your images. Make sure you use the keywords you want to rank for in the search engines.

RELATED: Photography Business 101 | Running A Photography Business On-The-Go, Like A Pro

Expert Photography Business Tips | Run Your Photography

Go Social | Expert Photography Business Tips

Social media is the hottest tool for self-promotion online today, and you’d be a fool to miss out on it. Whether it’s LinkedIn, Twitter, Facebook or the ever-growing Pinterest, you can’t ignore an effective opportunity like social media to tell people about your photography business. Make sure that your brand is socially validated. When you blog the photographs from your client’s photo session, take a moment to post them on Facebook, Twitter or any other social media platforms that your ideal clients use. They’ll share the images with their friends and you’ll get traffic as they point people your way. For most photographers, Facebook is the most likely place where an ideal client is spending time. Twitter and Google+ tend to attract more business owners.

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Post Regularly | Expert Photography Business Tips

We all have our own places where we like to post. Maybe this is a blog, or something on Facebook. Whatever it is, do it regularly! Google likes websites that have fresh content on a regular basis. Blog the photographs you take, blog about things that appeal to your ideal client, and feature vendors that have similar ideal clients as you. Try to blog at least once a week. By posting regularly you’re letting your readers know you are around, doing more stuff, and staying busy. And that’s a good thing!

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