Expert Photography Marketing Secrets | Book Yourself Solid, Pronto! 6 Ridiculously Effective Marketing Tips For The Busy Photographer
Expert Photography Marketing Secrets | Most photographers really (albeit mistakenly!) believe that effective marketing strategy requires endless meetings with marketing agencies, thousands of dollars, and that the results are never guaranteed. Others use this myth as an excuse for procrastination. But that’s all it is – a myth that hurts countless businesses. So much so, in fact, that we’ve all seen at least a dozen incredibly talented photographers start a business, struggle to make ends meet, only to end up closing it down.
At the same time, there are many arguably less talented photographers that sail right by, turning their hobby into a profitable business almost effortlessly. Curious what their secret is? First, it’s not effortless at all – in fact, it’s quite the opposite. It’s the talented and passionate photographers that tend to overlook the business aspects and focus only on photography until it’s too late. You see, taking stunning photos is a great first step towards starting a successful business, but it will take you only so far. So, to help you get started on the right track and conquer the world of marketing without losing your passion, we put together a list of some of the most effective marketing tricks that won’t break your budget!
Go Online! | Expert Photography Marketing Secrets
There’s no denying we live in a digital age: whether you’re doing your research, learning new stuff, doing business, or some heavyweight shopping (Yes, Gawd!), you can do it all from the comfort of your home. Needless to say, if you’re serious about your photography business, you can’t afford not to have it online – and the best way to get started is by setting up a portfolio website. Your website will act as a digital storefront, providing your potential clients a look into your creative world, showcasing the best examples of your work and provide the visitors with everything they need to hire you.
Your Website Is Just The Beginning | Expert Photography Marketing Secrets
Your portfolio website will be the backbone of your online presence, but it’s definitely not the only element – after all, even the most appealing website won’t do you any good unless people actually visit it. This is why building strong online presence is absolutely vital in this day and age, and the good news is that it doesn’t have you to cost you too much. For example, the only investment social media requires is your time and energy, so get yourself out there.
It’s worth noting that not all social networks will be a good fit for your photography business. Each network appeals to a slightly different demographic, so make sure you do your research before joining every social network out there. You don’t want to spread yourself too thin, so determine where your potential clients spend their time and get on their radar: join 3-5 social networks and engage your target audience in a meaningful conversation – don’t just bombard them with generic sales messages and random links.
Got A Buck To Spare? Consider Paid Advertising! | Expert Photography Marketing Secrets
While you can get a lot done online without spending a dime, if you’ve got some extra cash on your hands, you might want to consider investing in paid advertising. You can either invest in paid search results, or sponsored social media posts. If you decide to take the search engine route, your website will appear above the regular search results, and it’s best if you don’t feel like waiting for your search engine optimization to kick in, as it can take quite some time to get to Google’s first page. Sponsored posts on Instagram and Facebook will get your posts in front of potential clients that still haven’t liked your page or followed your account.
Know Who Your Ideal Client Is! | Expert Photography Marketing Secrets
Both sponsored posts and paid search results, many will argue, are much more effective than the traditional advertising strategies, such as newspaper ads, as they can be targeted at specific demographics – and we do mean specific! However, in order to get the most out of your investment, you need to know who your target audience is, so take some time to determine who your ideal client is in terms of age, gender, location, and even financial and marital status, otherwise your investment might go to waste.
Revise Your Marketing Materials | Expert Photography Marketing Secrets
Just because you need to pay special attention to online marketing, it doesn’t mean other types of marketing are less effective. Yes, you may believe that business cards, hand-written thank-you notes and flyers have been replaced by social media and email, but they’re far from being a relic from a long-gone era. In fact, they’re just as effective, especially when combined with digital elements. For example, a potential client is much more likely to hang onto your business card than they are to look you up when they get home from the meeting, which will get you one step closer to getting hired.
It’s All About The Experience | Expert Photography Marketing Secrets
Remember, you’re doing business with other people, and even the best marketing strategy won’t turn your photography business into a raging success unless your clients are happy with the services you provide and the entire experience they have working with you, so always put clients before the money they bring in. If you leave a memorable impression, they won’t stop singing your praises to all their friends and family, sending new clients your way!