Expert Photography Marketing Tips | Learn How To Market Your Photography Business And Stay Busy All Year Long
Expert Photography Marketing Tips | Many great photographers that can take absolutely stunning pictures decide to launch a photography business, but end up struggling to make ends meet. The reason they struggle to make ends meet is that running a photography business takes more than just being talented at photography. You have to get your name and your images in front of the event planners, magazine editors, and marketing professionals who commission photography. That means being clear about the audience you’re targeting and playing on your strengths in photographing people or products, on location or in the studio.
Understanding the best ways to market your business will help you find and book clients that you want to work with and that will help to grow your business. If you are just getting started in the industry, it can be frustrating because it often feels like you can’t get your message in front of the right people. Marketing doesn’t have to be expensive or time-consuming, but it does have to be creative in order to get clients to choose you over your competitors. Here are our top marketing tips that you can use to market your photography business in 2015.
Network With Vendors | Expert Photography Marketing Tips
Networking is the best use of your time when it comes to marketing. In order to get results with this strategy, you have to take it seriously. To get the most out of your networking relationships, it’s crucial that you identify people and businesses to network with that share the same ideal client as you. That way, when those business owners recommend your photography to their clients, your business will be more likely to appeal to them since your businesses aims for the same kind of clients.
Rock Your Social Media | Expert Photography Marketing Tips
For majority of photographers, Facebook is the most likely place where the ideal clients are spending time. Uploading images to Facebook and tagging your clients in them is an incredibly effective way to get the word out about your business as all their friends may see the photos tagged of them. Twitter and Google+ tend to appeal to more business owners, though, so if you mostly do photography for other businesses instead of for the general public, then those two might be a better place to focus your time.
Blog As Often As You Can | Expert Photography Marketing Tips
Having fresh content on your website is one of the best ways to let Google know that your is site active (which gives you better search engine rankings) and shows your potential clients that you are busy. Blog the pictures you take, blog about things that appeal to your ideal client, and feature vendors that have similar ideal clients as you. Try to blog at least once a week. It’s incredibly valuable to blog about things that your clients want to know. For example, wedding photographers may want to put out a series on their blog with tips for newlyweds for having better wedding photography, whereas portrait photographers may post about what to wear to a session.
Offer Referral Bonuses | Expert Photography Marketing Tips
Word of mouth advertising is one of the most powerful things you can have for growing your business. One way to help encourage that is to reward people for telling their friends about your business and how awesome you are. You’ll want to offer clients something of value, something such as a service or product that doesn’t cost you too much but has a high perceived value. If you are going to grow a great referral stream of business, you have to let your clients know through repeated messages how vital it is to you that they refer you, and how much you appreciate being referred.
Set Up A Portfolio Website | Expert Photography Marketing Tips
It’s crucial that you have a website that showcases the best of your work. Your website will usually be the first impression that people have of your business and can be thought of as your virtual storefront. You want to keep your “hook” in mind when designing your website and make sure that every element appeals to your target audience. It doesn’t have to be an extensive catalog of all your images over the years, if anything, it should be a simple website that showcases a balanced selection of your imagery.