Expert Photography Tips | Ridiculously Useful Photography Guide To Earning A Living From Your Passion
Expert Photography Tips | So you’re ready to take the leap and launch your own photography business this year? Congratulations! In today’s economic environment, the opportunities for photographers are everywhere, but so are the risks. There are thousands of photographers earning quite a lot of money by taking pictures of things like weddings, pets and bands. It may feel like the odds are against you, but if you are ready to work, plan, be strategic, and be true to yourself creatively, you may have a fighting chance to turn your hobby into a full-time job!
Most photographers love taking pictures, and even though many are not completely comfortable when dealing with the business and marketing elements of owning a business, this is an area of vital importance to the success of any photography business. Owning your own photography business requires business skills as well as photography talent. Here are some essential tips to help you get started.
Develop A Business Plan | Expert Photography Tips
Being a talented photographer with great people skills is a start, but if you don’t know business, making a living out of photography is going to be a much harder challenge! Just like building a home, building a business starts with a plan, a roadmap that will lead you in creating a powerful foundation and solid support. The simple act of writing down your ideas and outlining how you plan to run your business can be helpful to ensure that you make the right choices and avoid mistakes down the road. Do you know what your niche is going to be? Any idea where to start marketing your services?
Create A Portfolio | Expert Photography Tips
It can be difficult in the early stages of your business to get new assignments if you don’t have a sample of your work ready and available to show your potential clients. That’s where a portfolio comes in. A portfolio is a showcase of your current and best work that conveys your personal style, niche and – most importantly – the type of work you want to do. Having a professional website is the most effective way to market your business. Make sure you include your contact information, a short bio, samples of your work, and a statement of the type of work that you do.
Get Visible | Expert Photography Tips
Make sure to it’s easy for people to find you online and locally. A recent study shows that people need to see your message approximately seven times before they remember you. You cannot just run a couple of advertisements one time and expect the clients to come rushing in. The secret of successful marketing is the continuous and consistent effort. In case your potential clients see your marketing message only once, they may not remember you when they need a photographer after a week or a month. Out of sight for marketing is out of mind.
Be A People Person | Expert Photography Tips
Being a professional photographer isn’t just about taking pictures. It’s about making people happy. Unless you plan to make your living from landscape photography or “arty” photography, then you’re going to need to start working on your people skills. Sometimes photographers can be quite shy and would rather hide behind a camera, but don’t let shyness stop you. It is way more cost effective to keep current clients and let them do the work for you through referrals, than always having to look for new ones. If you can nail the customer service thing early on, you’ll have a much better chance at retaining your clients.
Hand Out Business Cards | Expert Photography Tips
The time to build your client base is BEFORE you open your doors. Make sure you have the tools you’ll need to do it, like a memorable logo, an easy to use website, and marketing collateral such as business cards, so you’ll be able to get the work out about your photography business, both in person and online. A business card with a professional logo helps you present yourself as a serious business owner. You always have to be prepared to sell yourself. You see ANY chance to snag a photo gig from someone, you hand out your card.
Value Your Work | Expert Photography Tips
In order for your business to thrive, you have to consider your prices as well. All businesses are going to have their own rates to consider, some of them more attractive than others. Once you truly understand all the costs involved in running a photography business, you will feel more comfortable charging for your time and services. You have to make sure that the prices make sense in relation to what you offer. The more that you offer, the better the chance of clients paying higher rates.