Expert Photography Website Advice | 6 Pro Tips To Create The Perfect Photography Portfolio
Expert Photography Website Advice | One of the first things you need to do when launching a photography business is to set up a portfolio website that showcases your work and gives your potential clients all the information they need in order to hire you. Not only is it a great way to get more clients, but it’s a really powerful and affordable photography marketing tool that you can control and use to find clients outside of the people you already work with.
Your website is the first place anyone will go to to check out your work, your personality and what makes YOU different from all the other photographers in your area. So it does not take a genius to figure out it requires a lot of attention. How your website is organized, what colors, fonts and images you use (or don’t use) can be the critical difference between success and failure. Gone are the days when you could set up a website and let it sit idle for a few years. You are marketing to the the millennial generation now. Does your website have what it takes to appeal to them?
Consider Your Target Demographic | Expert Photography Website Advice
Your portfolio needs to appeal to your target demographic, whether it is a couple searching for a wedding photographer, or an agency looking for a commercial shoot. If your portfolio gives off the wrong image, you won’t get any of the clients you want. Once you clearly define your target audience, not only will you be able to come up with the right design much easier, you’ll also have fewer problems choosing the examples of your work to upload to your portfolio.
Focus On Quality, Not Quantity | Expert Photography Website Advice
Successful photographers are showcasing only their best work. When visitors enter your portfolio, you only have a few seconds to make your first impression, so make it count. Too many images in your portfolio can affect load times, and overwhelm the potential client with too many options. It can make your portfolio feel like it is dragging on and on. Also, if you limit the selection of pictures you upload to your portfolio, the visitor will see only the strongest of images, and if they are interested in seeing more, they can get in touch with you.
Optimize The Pictures For Search Engines | Expert Photography Website Advice
We no longer live in the internet era where you can just make a website, and search engines like Google, Bing, or Yahoo would eventually pick up your content and start putting it in front of those who search for services you’re providing. Nowadays, you must use creative keyword placement, backlinks to popular websites, and create an appealing website, for both humans, and robots. The best tip for improving your photography website’s SEO is to add Alt and Title tags to each and every picture you upload! These tags are meta tags that you can add to a photo so Google knows what the picture is all about.
Make The Navigation Easy | Expert Photography Website Advice
When it comes to setting up a navigation bar for your portfolio with links to the different pages, DO NOT GET CREATIVE! Make the navigation as easy as possible so people can focus on the photography without being distracted by trying to figure out how to use the website. 83% of visitors leave a website because it takes too many clicks to get to what they want, which is a huge number!
Set Up A Blog | Expert Photography Website Advice
A portfolio-only website is just not enough nowadays. The web is now more dynamic than ever and the photography website with 3 or 4 pages and little text doesn’t stand a chance! The average portfolio on a photography website gets updated once every three months or so. With that being said, how do you expect your visitors to keep coming back if you rarely add new and interesting content to your website? The answer is simple – you need to start a blog. Use it in a unique and personal way by sharing stories and tips, helping other photographers, or sharing new ideas. Also make sure your blog and portfolio are under the same domain to improve your SEO.
Make It Easy For Your Visitors To Contact You | Expert Photography Website Advice
Regardless of how good your work is, if your visitor can’t get in touch with you, you’re not getting any work. Whether it’s a contact page, a phone number on every page, or an email address in the footer, finding your contact information should be a breeze for your users. If you forget to include your contact information (or hide it several clicks deep), would you expect them to spend more than 5 minutes hunting for it before they give up? Chances are you don’t even have that long before they move on.