Expert Photography Website Guide | 5 Questions You Should Ask Before Publishing Your New Website
Expert Photography Website Guide | Publishing a brand new website is a thrilling moment – believe me, we’ve helped countless photographers set up and publish their websites in the past 10+ years, and we still feel the adrenaline rush each time we’re about to publish a website. This is especially true for photographers publishing their first website: you’ve already prepared the marketing materials, announced the launch on social media, so it shouldn’t come as a surprise that the feelings (and expectations) are running high. In all this commotion, many photographers make the same mistake – they forget to do the final check!
Your website is your digital storefront, and it can be the difference between success and failure of your entire business; it will oftentimes be the first contact a potential client has with your business, and unless you leave a good impression, they might not even bother reaching out to you. So, to help you make sure your new website not only showcases your work, but gets your phone ringing off the hook, we put together a checklist you can use to do the final check before launching your website. Let’s dive right in!
Is It Unique? | Expert Photography Website Guide
Whenever we start working with a photographer on a website, we encourage them do their research and take a look at other photography websites out there. The goal is to get a better idea of the common threads all of these websites have, as well as the recent trends and styles present throughout the Internet. This is the tricky part, though – there’s a difference between looking for inspiration and blatantly ripping of a design, so make sure you don’t copy, imitate, or even parody anyone’s website.
Instead, what you’ll want to do is find an opening for something new and come up with a unique design. After all, you’re a part of an incredibly creative industry, and every aspect of your business needs to show that, especially your website. If that’s not a reason big enough, keep in mind that according to Google, there are almost a million photography websites currently online, and if you want to make sure your website stands out from the crowd, your safest bet will be a completely custom design.
Is It Simple Enough? | Expert Photography Website Guide
Once you make sure your website is unique, you’ll want to move onto the next point – simplicity. Remember, this is a photography website we’re talking here, and its primary purpose is to showcase your work. Take a look at the entire website and pay attention to what stands out: is it your work or stunning design? Having a unique website is important, sure, but not at the expense of your work, so if there are unnecessary design elements and special effects that overshadow your work, you’ll need to remove them. At the end of the day, your website needs to showcase your work, not your developer’s skills.
Is It Mobile-Friendly? | Expert Photography Website Guide
Responsive design isn’t just the latest buzz-word – in fact, it’s one of the most important aspects of modern websites in general, not just photography websites. The number of people using mobile devices to access the Internet is about to surpass the number of people using desktop computers, and if you’re serious about your online presence, you need to ensure your website looks just as great on a smartphone as it does on your desktop computer. Instead of setting up a different website for each screen size, it’s a better idea to set up a responsive website that will automatically adjust to fit the screen size of the device being used to view it.
Is It Easy To Update? | Expert Photography Website Guide
All effective websites are unique in their own way, but they do have one thing in common – they’re regularly updated! If you think you can set up a website for your photography business and forget about it, you’ll definitely want to reconsider your approach, as there are many reasons why you’ll want to regularly update your website. First, there are your visitors: no one likes to see the same old content over and over again, so adding new content is a great way to keep your potential clients coming back to your website until they’re ready to hire you.
Then, there’s the issue of search engine optimization, or SEO. While many different factors affect SEO-friendliness of your website, there are things you can do that will boost multiple factors at once. Setting up a blog, for example, will allow you to use your target keywords on a regular basis, which is bound to get you on the radar of search engines and their algorithms. It will also allow you update your website on a regular basis, which will boost your rankings. Not only that, but if you keep your content relevant, informative, and interesting, you’ll keep your visitors coming back for more.
Does It Offer Everything A Potential Client Might Be Looking For? | Expert Photography Website Guide
You’re setting up a website to showcase your work, but you’re more than likely to have another goal in mind – growing your client base. Remember, this can only happen if your potential clients can easily reach out to you and hire you, so don’t turn finding your contact details into a treasure hunt! Feature your most important details, such as your phone number and your email address in the footer or the header of each page, and set up a separate page with all the other contact details.