Expert Photography Website Tips | How To Build A Website That Brings You Clients – Key Elements Of A Photography Website
Expert Photography Website Tips | One of the first things you should do when starting a photography business is to set up a portfolio website that shows off your best work and provides your potential clients with the information they need to hire you. In addition to amazing photos, what features are found in successful online photo portfolios? What are the most crucial things to consider when showcasing your best work? The secret to a wildly successful photo website isn’t complicated at all. It’s actually incredibly simple.
From plenty of white space and great photos, to search functionality and clear calls-to-action, these common elements are the things that visitors expect when it comes to using a website with ease. Today we’re taking a look at the essential elements you should prioritize on your website and tips on how to use each in your photography website design project.
Great Images | Expert Photography Website Tips
Although you may have a large collection of photos you want to share with your potential clients, try to limit your selection to the stronger pieces. Too many photos in your portfolio can negatively affect load times, and provide the visitor with too many options. Use only a few of your best photos and make sure that they’re shown on your website with the height or width of at least 800px. If you’re worried about copyright infringement, use a watermark.
Simple Navigation | Expert Photography Website Tips
Don’t turn your portfolio into a game of mystery. Make sure that categories, sections, labels, and navigation make sense to your visitors. When it comes to creating a navigation menu for your website with links to the different pages, don’t get too creative! Make the website dead simple to use. It is also vital to keep navigational menus to a minimum so you don’t overwhelm visitors. Remember, they want a few key things from navigation: to know where they are on the website, a way to go back (or home), and directions (if your website has an unusual or more complicated interface).
Contact Information | Expert Photography Website Tips
Regardless of how great your work is, if your visitor can’t get in touch with you, you’re not getting any work. It’s really simple to add contact details to your website. Contact information commonly appears in one of two ways – in the header or main navigation, or as a Contact Us page with a form or expanded information. Either option works, depending on your website design. Don’t just say where you’re located, advertise it! It’s one of the things that makes you different from your competition so show it.
Blog | Expert Photography Website Tips
A portfolio-only website just won’t cut it nowadays. The internet is now more dynamic than ever and the photography website with 3 or 4 pages and little text doesn’t stand a chance! Websites that are growing tend to rank higher with search engines than websites that haven’t been updated in ages. It’s crucial to update your website often, so make sure you’ve got a website that’s easy to update. Blogs are dynamic by nature and give a breath of fresh air to any stale photography website. They’re also great for SEO and people love them.
Call To Action | Expert Photography Website Tips
In most cases, a website is the gateway to an action – make a sale, provide information, gather contact information. To make sure this action takes place, calls to action have to be obvious and appealing. To figure out what call to action buttons you need, you should really think about what you want your potential client to do after they land on your homepage. Make calls to action obvious. Placement should be in a highly visible part of the page and next to the items it relates to. Buttons should be of a contrasting color and say exactly what you should do: Buy Now, Join, Download, Sign Up Free.
About Us | Expert Photography Website Tips
Clients will book photographers they can trust – they want to know that you are for real and not just stealing someone else’s images and passing them off as your own. One great way to do this is to have testimonials on your website. The “About Us” page should tell users who you are and what you do. It can outline company philosophies or goals or how the site came to be. This page can also be the place for customer or user testimonials, and success stories.