Expert SEO Tips | How To Get Your Portfolio To The First Page Of Google… Fast! Search Engine Optimization For Photographers
Expert SEO Tips | Everyone’s a photographer these days. With smartphones having incredible cameras and with countless social networks focusing on image sharing, the internet is drowning in sepia-filtered imagery of food and cute cats, and with that comes the challenge of standing out. Do you have a portfolio website full of your amazing photography, but no visitors? One of the secrets of running an effective website is getting it noticed by Google and your potential clients. This makes SEO a vital part of your marketing strategy if you want to get your photography business in front of the right people at the right time!
Search engine optimization is how your website communicates to a search engine that you exist and can respond to the query the user is typing into the engine’s search bar. Basically, it’s how Google knows to turn up your website — and not your competitor’s — first when someone goes searching for you or someone offering similar services. If, like most professional photographers, getting found by the potential clients matters to you, but you’re not seeing the results you want from your own search ranking efforts, you’ll love these easy to follow search engine optimization tips.
How Google Works | Expert SEO Tips
To rise above all the other photography websites, search engine optimization is a must. Not only does it help raise a website’s rank in the search engine results pages (SERPs), it also helps boost the website’s visibility and gets it connected with influencers in the industry. In a nutshell, Google looks for the keywords in your webpage titles, blog posts, and even image descriptions. Then, it orders the results of those pages by their importance. If you don’t have your keywords set up, Google is not going to be able to figure out what you website is about, and in turn, won’t include it in the results.
Think Like A Client, Not A Photographer | Expert SEO Tips
It’s vitally important to identify and use the right keywords throughout your website for SEO purposes. For example, portrait is a word photographers use often, but it isn’t a word ordinary consumers use on a daily basis. Someone looking for family portraits is much more likely to search for “family photography” instead. Of course, the exact phrase you’ll want to target will be determined by your region, but the real point is to use the same words your potential client uses, not the experts in your field.
Name Your Images Descriptively And In Plain English | Expert SEO Tips
It’s really easy to blast through hundreds of product shots and keep the default file name your camera gives them. However, writing descriptive, keyword-rich file names is absolutely critical for image optimization. Search engines not only crawl the text on your webpage, but they also search for keywords within your image file names. For example: Take an image titled “DSC-003.jpg” and rename it to something like “bride-groom-wedding-2015.jpg” to help Google figure out what the image is about.
Optimize Your Images | Expert SEO Tips
To optimize your images for Google and other popular search engines, it’s crucial you make sure the file name, title and alternative text are matched to the keywords you’re trying to rank high for. ALT tags essentially compensate for when text cannot be used in web assets like images. In addition to using keywords for the file names, in the alt tags of your images, and in the page title tags, you can also plug them into the captions (if you use those).
Merge Your Blog With Your Website | Expert SEO Tips
Just because it’s a website focused on photography, doesn’t mean you have to use it strictly for posting pictures. A blog is one of the most effective assets any website can have, because it provides you with additional opportunities to use keywords which you want to rank for. Portfolios will often get archived pretty quickly by search engines, particularly if they have no content aside from images. Running a blog keeps your website fresh and encourages search engines to crawl your website more frequently, which will help your website rank higher than websites without a blog.
Optimize Your Website For Mobile Devices | Expert SEO Tips
Google also looks at things like the user experience when it ranks your website. When viewed on a small screen, the layout and content of the pages should automatically adapt to the screen size to provide a good experience. This one is about to become even more important, since Google recently started using mobile responsiveness as a ranking factor. A responsive site provides a great browsing experience for your users, and Google is rewarding that with better rankings.