Expert Stationery Design Tips | The Principles of Stationery Design And What They Can Do For You
Expert Stationery Design Tips | If you’re designing stationery for your small business, it is vital that you do not take that process lightly. The paper that you use for business memos and letters to clients is going to represent your company, so it is very important that you choose something that is professional and upscale. Your business stationery conveys the essence of your company’s purpose and style. It’s your brand and identity, and it lets your clients know just how professional your company is.
Making sure that your branding strategy is incorporated into the stationery design will help people recognize your company, and understand the message that you’re trying to communicate. Letterheads, envelopes and business cards are your company’s foot soldiers – representing your company, service, or product as they make their way around from one pair of eyes to the next. And in an ever-competitive business world, you better make sure that your business card and letterheads catch the attention of your desired audience.
Contact Information | Expert Stationery Design Tips
As obvious as it may sound, you need to make sure you include contact information on your custom printing items. You will have to choose the most appropriate contact details for every stationery item, because some of the items will not be big enough to fit them all on. Keep in mind that with everything being electronic these days, it’s no longer enough to have only your company name, mailing address, phone and fax number. You must also include your email address, website URL, Facebook and Twitter accounts, or any other social platform you are using to promote your company.
Color Scheme | Expert Stationery Design Tips
Make sure that you carefully represent the branding when designing your letterhead. This isn’t just about the logo, but the choice of colour scheme, imagery, and much more. Having a coordinated color scheme for every piece of stationery is a very effective way of building your brand. Your business stationary should include color to make it stand out, and matching the colors in your logo to those on your stationery is a good idea for branding purposes.
Paper Quality | Expert Stationery Design Tips
The stationery you use for your business will affect the image that others form about your company. It is sometimes the first opportunity that you have to present your company to potential clients. Choosing high-quality paper for your business stationery can make it appear more professional. A client will definitely notice the difference between standard photocopier paper and thick, glossy, high-quality paper. You must choose a sturdy paper, known as “professional stock paper” because flimsy, less expensive paper will look cheap, and the ink may bleed.
White Space | Expert Stationery Design Tips
Making elements stand out without blasting them at the viewer through color, or size is very beneficial. A cleaner design will not only allow the viewer to recognize important elements faster, but it will also make them actually look at something longer. A design that is too busy will distract your potential clients from noticing the vital things on the stationery, such as your contact information and logo.
Fonts | Expert Stationery Design Tips
Stationery showcases the name of your company, which means the choice of font size, color, and style are incredibly vital. Stay away from those fancy fonts! If a particular font has been used elsewhere within the corporate identity – it may be wise to use that same font for the letterhead design. Otherwise, as a rule of thumb, don’t use more than two fonts in any design. If the text is on a business card, text size will be small, so the choice of font is crucial. It must clearly say what you do, and how your potential clients can reach you. The same goes for letterheads, and email signatures too.
Imagery | Expert Stationery Design Tips
It’s a well known fact that we process images a lot faster, and easier than text, so wherever possible, include images to break down your stationery, but make sure the images are always relevant to your company, or the marketing goal of each stationery item. Good images to choose from include a professional picture of yourself, the building your company is located in, or something closely aligned with your logo and brand message.