Expert Stationery Design | Establish Your Identity With Business Stationery!
Expert Stationery Design | A logo is only the face of a business. Branding and stationery items is how a business dresses, appears and acts to the public and other businesses, which means its importance should never be underestimated. When you create stationery for your company, it is important that you do not take that task lightly. You do not want to communicate the wrong message to existing or potential clients and business partners by using stationery that is not up to the standards of your business. The right stationery can end up doing wonders for your business.
There’s no better way to promote your new logo than a killer set of stationery items decorated with your new business logo. Even in our digital age, businesses still rely on printed letterhead for professional communications. Contracts, client or fundraising letters, internal memos and other company documentation still leave the best impression on commercially-printed letterhead, particularly with matching envelopes. In this post we have listed seven of the best tips to help you create your own business stationery.
Pick Impressive Paper | Expert Stationery Design
The very first impression you make won’t be through your logo, color scheme or design. It will be the feel of the paper as the potential client removes your letter from its envelope. It’s crucial to use only the most premium paper or highest quality cardstock you can afford for your professional communication. As long as it’s thick and the texture is luxurious, you will definitely leave the right impression on your readers. This small detail can be enough to change the perception of your business in the mind of a potential client.
Color Scheme | Expert Stationery Design
If your company logo is usually black and white, printing your stationery items in black ink only may fit your image just fine. Otherwise, use color to grab attention and reinforce your brand identity. Color is always a powerful tool with stationery and other marketing materials – it attracts attention and makes the read all that bit more interesting! Think carefully about your branding colors, and how you can use them in the individual stationery designs.
Embellish Your Letter With A Logo | Expert Stationery Design
Since your logo is the face of your company, it’s absolutely crucial to include it on your stationery items. Also, by including a company logo on all your professional letters, you will further aid brand awareness. The logo has to be simple, effective and versatile because it will be implemented into various methods of printing and will need to be scalable to suit all of your stationery items.
Include Contact Information | Expert Stationery Design
As with all forms of communication, your stationery must be functional. It’s design should enable easy readability of your company’s important information: name, address, phone number, email address, or other important information (such as registration numbers). You will have to choose the most appropriate and important contact details for every stationery item, as some of the items may not be big enough to fit them all on!
Space | Expert Stationery Design
Never be afraid of white space! Choosing a design that has elements of clean white space will help your message stand out. A design that is too busy will distract clients from noticing the important things on the stationery, such as your contact information and logo. It may be tempting to ‘throw the kitchen sink’ at your business stationery design and include every possible way of contact and testimonial. This is best avoided however as you risk drowning your message which, we must remember, is the reason you’re sending out the stationery in the first place!
Pay Attention To Fonts | Expert Stationery Design
What fonts best reflect your business? Fonts can be formal or fun, classy or cool – try a few and see what fits with your logo and your style. While your font should be easy to read, you should take your audience into consideration when designing your stationery. Age, attention span and demographics all play a role in choosing the proper font. Consumers will be looking for text that is easy on the eye, that can portray information clearly and efficiently.
Proof Read | Expert Stationery Design
An obvious one maybe, but ALWAYS proof read your designs before sending them off to print. Just one mistake can have significant consequences and portray you as incompetent in the simplest way. If there is a typing error anywhere on your stationery design, you really don’t want it in your phone number or address. Triple check the contact details and then triple check them again.