Expert Web Design Guide | Create A Website That Sells! The Essential Blueprint For Turning Your Visitors Into Clients
Expert Web Design Guide | A professionally designed website is one of the most effective marketing tools a small business owner can have. When visitors come to your website, they will make a decision in seconds whether to stick around and make a purchase, or to move on to a competitor’s website. Many small business owners struggle with the seemingly daunting task of managing their website. There always seems to be so much to do, yet no time to do everything (something we know all too well). Good news is that building a great looking website that works for you doesn’t have to be complicated.
Your website is essentially a marketing tool, and for many businesses, it’s the only source of business. The secret is the right combination of relevant content and effective design. Your goal is to leave a great first impression, be professional and offer your potential clients a simple, and easy to use website. There are few tricks of the trade to keep in mind when setting up your website, in order to ensure your clients keep coming back for more. Here are some tips to help you get started.
Brand It | Expert Web Design Guide
Your website conveys your brand. It is literally the first impression a visitor will form when they land on your website for the first time. Save the smiley faces and flashy animated graphics for emails to your friends and family. Your website should have a professional look that matches the nature of your brand. Use colors that go well with the colors used in your logo; choose one or two fonts and use them consistently across your website to boost brand recognizability; and make sure graphics and images complement each other and look professional. If in doubt, keep it simple.
Keep It Simple | Expert Web Design Guide
Your job is to make sure that whatever text you’re putting up on your website, is logical, and actually easy to read. Not taking care of things like the copy of your website, is a serious signal that you might not care about other elements of your business either. Most often, it’s best to use simple words and focus on communicating your message and selling points, rather than being too sophisticated and inappropriately formal. Quality website content doesn’t necessarily require highbrow vocabulary; it can be based on content that is engaging and useful for your target audience.
Include Multiple Points Of Contact | Expert Web Design Guide
Make sure your website includes several calls to action that tell people what to do; like contact you or purchase your products or services. Include your email address, phone number, and possibly your physical address in the footer (the bottom bar) of every web page. Be sure to create a “Contact” page that includes all the above information, plus a map, directions, hours of operation and possibly a form visitors can fill out for easier contact. The idea is to make it as easy as possible for someone to contact you if they have a question, have a problem or would like more information on your products or services.
Make It Quick To Load | Expert Web Design Guide
If your website takes more than a few seconds to load, visitors may abandon it and go to a competitor’s website instead. If your website design is graphically intense, it is absolutely vital that you make sure you have the hardware infrastructure and bandwidth to support the designs. This is really important if you’re targeting a large client base and expect substantial traffic to your website. You can help ensure the website loads quickly by keeping image sizes low (but still of good quality) and limiting the number of videos, widgets, images, and social media sharing buttons.
Optimize It For Search Engines | Expert Web Design Guide
At its most basic, “SEO” means finding ways to increase your website’s appearance in web visitors’ search results. This generally means more traffic to your ewbsite. In order for search engines to understand what’s on your page and better connect you to potential visitors, you have to have your most important information and keywords included throughout your website. Aim for at least 250 words of text per page, and make sure you include keywords you want to rank high for. You’ll want to include these keywords naturally into your copy, since your website should appeal to human visitors first, search engines second.