Expert Website Optimization Tips | Convert! Designing Websites To Increase Traffic And Conversion
Expert Website Optimization Tips | Whenever someone visits your website, you have a desired action in mind, regardless if it’s buying your new product, subscribing to your newsletter, or scheduling an appointment. When a visitor or user completes that action, that’s a conversion. Conversion rate optimization is one of the most powerful ways to grow profits for a web business, whether it’s an small business, or an enterprise-level website. But where do you start? What should you test?
Traffic has increased, keywords have improved content relevance, and your website is as snug as its silos. Life is good, right? Think again. You have thousands of visitors coming to your website, but that doesn’t mean your visitors are converting. So what do you do? Should you change your marketing campaigns? Maybe redo your targeting? Or even worse, stop your SEO and content marketing efforts altogether? Optimizing your website landing pages can increase conversions exponentially. Here are some expert tips you can act on right now to boost your landing page results.
Research | Expert Website Optimization Tips
Conversion rate optimization is the practice of researching your audience and their browsing habits, then testing different versions of your website’s pages to decide how best to guide visitors toward a conversion. Every website has different conversion goals and it is vital to know what your conversion goal is: a phone call, a subscription to a newsletter, purchase of a product, a download – anything that is most valuable to your business.
Explain What You Do | Expert Website Optimization Tips
Your landing page is the hub of your marketing campaign. It’s where you direct your traffic from social media platforms, online advertising, email campaigns and so on. When traffic lands on your page, you have to market effectively to get your interested visitor to convert. You’d be amazed by the number of websites that simply do not tell visitors what it is they actually do very clearly on their homepage. It’s almost as if they assume that every visitor is already fully in-the-know before ever landing to the website.
Structure Your Navigation | Expert Website Optimization Tips
On far too many websites, the site navigation is cluttered and unorganized, and it doesn’t help drive potential clients to the pages that will give them the information they need. One of the biggest mistakes people make is designing website navigation that links to just about every page on the site. That’s far too many options! Keep your page free of too much information, too many images and too much clutter. Avoid conversion drop-offs by making it easy to see why your visitor is on your page and what they need to do.
User Experience – Give ‘Em What They Want | Expert Website Optimization Tips
Your website, particularly your homepage will be more successful the more you organize information from the perspective of your visitors. Basically, you give people what they want before you try to present them with what you want them to know or do. Having a “search this website” feature can work both for or against you, depending on how well it is used. If your website search doesn’t produce excellent results, then you’re better off not having one at all. However, if you do have a powerful website search that gives perfect results every time, this can be a great way to help visitors find specific products, features, or information quickly without having to scan a bunch of pages.
Focus | Expert Website Optimization Tips
Every page needs a primary audience, and a primary goal. If you are a new business, when you design the homepage, design it for your ideal client. Focus, focus, focus – each page should have one goal in mind. Pages with one strong message typically convert better than pages that try to achieve a lot of things. However, as a whole, all your website pages should be similarly formatted. While some homepages do look a bit different than the other internal pages, it is important to carry consistency from one page to the next.
Improve Self-Help | Expert Website Optimization Tips
Areas on a website dedicated to helping people are most often frequented by loyal customers that prefer to solve their own problems. This where having a blog comes in really handy. Help your visitors save you money and phone calls and consider testing your self-help content by offering video tutorials, FAQs, comprehensive download archives, public service messaging and ensure you’re responding to social media channels. People care about themselves or the group of people they belong to. They don’t care about “we” – they want to know what’s in it for them. Speak to that by using “you” and “your” to refer to the person reading your copy.