Free Marketing Ideas | 6 Must-Do Marketing Moves For Photographers That Work Like Crazy
Free Marketing Ideas | Do you know how to grow your photography business? If you take great pictures it doesn’t mean you’ll become a success and gain popularity among your potential clients. Being the very best at what you do is great, but if no one knows you exist then no one is going to book you for a shoot! Being able to market your services to attract clients is an absolutely vital part of any business plan. Remember, just as with photography, you have to find the marketing techniques that fit your style.
When you start your new photography business, it’s crucial to spread the word about the services your offer by promoting your business to your target audience. Families, businesses and organizations seek professional photography services for everything from birthday parties and weddings to charity events and business conferences, and January is the busiest month of the whole year for wedding inquiries, so here are some marketing ideas that any photographer can use while more people than ever are looking around for a photographer.
Make a Plan | Free Marketing Ideas
Marketing doesn’t just happen. Marketing takes consistent, persistent effort. When you’re busy with clients, you’re likely not spending any time marketing your business.This usually leads to a feast or famine lifestyle that nobody enjoys. If you expect to see a consistent, steady growth in clients and sales, you have to have a plan for specific marketing tactics that will drive this boost. Our recommendation is to simply think about different marketing categories, and then list out activities that you could do in each.
Connect With Business Owners | Free Marketing Ideas
Make connections with businesses who serve the same clientele. If your main focus is on wedding photography, make connections with florists, wedding planners, wedding dress boutiques and caterers. You’ll be surprised how loyal business owners can be towards each other when you really hit if off. Make sure you’re promoting their companies to your clients, and they’ll be sure to return the favor. By connecting with businesses who offer complementary services, you can become a part of their referral network, which can help you get more leads for your new photography business.
Create a Video | Free Marketing Ideas
Video marketing is a way you can promote your new photography business while giving potential clients an inside look at how you work your magic behind the camera. Capture footage of yourself working with clients during photo shoots and during your editing process. This doesn’t have to be created with fancy equipment and effects. Simple is sometimes most real. Use clean backgrounds, great lighting, and engaging topics.
Social Networking | Free Marketing Ideas
One of the essential elements of marketing is reaching out to people on a level that they use, know and feel comfortable with and at the moment. The most vastly used examples of this would be Facebook and Twitter. When you blog the images from your client’s photo session, take a moment to share them on Facebook, Twitter or any other social network that your target audience uses. They’ll share the images with their friends and you’ll get traffic as they refer people your way. Social media is meant to be more interactive than your website. The more you can strategically engage with your followers, then the better your results will be.
Portfolio Website | Free Marketing Ideas
It’s critical that you have a website that showcases the best of your work. It doesn’t have to be an extensive collection of every image you took over the years, if anything, it has to be a simple website that showcases a balanced selection of your imagery. Don’t forget to include a blog as a part of your website. For a photographer, your blog is not just a place to dump links and post pcitures. Your blog is a marketing tool, and can be a very effective one at that. Having fresh content on your website is one of the best ways to let Google know that your is website active (which gives you better search engine rankings) and shows your clients that you are busy.
Testimonials | Free Marketing Ideas
Testimonials are a great way to get new clients. For the most part, past clients will make recommendations on their own terms, you can still take advantage of the power of personal recommendations by having a selection of testimonials on your website. To get testimonials that are effective and not just an unoriginal phrase like “They were awesome,” send out a survey with leading questions in it. To get a client testimonial that will work for you, you might ask them what they did with their images and how they reacted when they saw them.