Free Photography Marketing Tactics | 5 Reasons Every Photographer Should Blog
Free Photography Marketing Tactics | When it comes to marketing, many photographers overlook one critical aspect of their websites – their blogs. We get it, each photography website should be different, but there are certain pages commonly found on all effective websites, one of which is definitely the blog page. Yet, pretty much every time we design a website for a photographer, we’re asked the same question – why should I care about blogging?
If you have a portfolio website set up, chances are you are wondering if blogging is worth the time and effort. The short answer is a resounding YES! But don’t take our word for it – read on to find out more about some of the most important benefits of a regularly updated blog. We will also cover a few tips and tricks to help the uninspired photographers out there get started on the right track, so let’s dive right in!
A Blog Will Help You Build A Reputation | Free Photography Marketing Tactics
The number one reason we hear from photographers for not wanting a blog on their website is that they have no idea what to blog about. Photography is a visual industry, so why should you waste time on coming up with topics to blog about every day? We usually tell our clients they don’t have to blog about different topics each day – you can come up with 3-5 topics related to the type of photography you specialized in. No one wants to know your political stance, but there are plenty of photography topics you can write about.
The goal is to create interesting, informative and entertaining content that will appeal to your target audience. This is why sharing tips for a better session is a great idea, because not only will you help your potential client get a better idea of what to expect, but you’ll also build a reputation of a reliable industry leader and a great source of useful information.
Let Your Potential Clients Get To Know You! | Free Photography Marketing Tactics
Photographers hold a great deal of trust, so you’ll want to start building that trust long before a potential client reaches out to you! The first place you’ll look is the About page, of course. You’ll want to personalize it to communicate more than stats – you want you show your personality. But it’s not just the About page that can help you do that. By sharing a personal post every now and then, you’ll allow your potential clients to get a better sense of who you are as a person, which will make them feel as if they already know you. This will make them all that more likely to actually hire you, and help them feel a lot more relaxed during the session.
A Blog Will Fuel SEO | Free Photography Marketing Tactics
Search engine optimization, or SEO, is a hot topic between small business owners, and photographers are by no means an exception. Everyone wants to get their website to the top of search engine results, and while the algorithms keep changing, certain things remain just as important each year. For example, all search engines still crawl the web and analyze the content of each page. However, they register only text, almost completely ignoring images and videos, and we all know that photography websites are notorious for the lack of text.
This where a regularly updated blog comes into play. If you already came up with 3-5 industry-related topics, using your target keywords (terms people use to search the web) should not be a problem. By keeping your blog photography-related by sharing funny stories behind the camera, talking about your sessions, and sharing tips, your blog posts will be rich with keywords and will signal what your website is all about to the search engines. In addition to keywords, search engines also keep track how often a website is updated. Again, photographers usually update their portfolios every 3-6 months, so a regularly updated blog will hit pretty much every major SEO target!
A Blog Will Boost Your Social Media Presence | Free Photography Marketing Tactics
Social media has become a vital element of every marketing strategy you can’t afford to ignore, so you’ll want to build a solid presence on every major network. However, in order to build a presence, you need to make sure you’re not bombarding your fans, friends, and followers with direct sales message – instead, you’ll want to engage them in a conversation with interesting content. Which is exactly what your blog is! Not only that, but the content you’ll be sharing will be 100% unique, while others share the same generic content, which will definitely make you stand out from the crowd! So, don’t publish your blog posts and forget about it; instead, share it, tweet it, and publish it on every social network your potential clients are using.
Setting up a blog on your portfolio website is one of the best ways to differentiate yourself from other photographers in your niche and your particular area. By providing your own unique thoughts and insights, you naturally grow your search traffic, client trust and ultimately, your client base. And if you’re still not convinced, you never know, you might turn out to be the next Carrie Bradshaw (which is exactly what got me into blogging in the first place!), so get yourself a cup of coffee and start typing!