Fundamental Logo Design Tips | The Recipe For A Perfect Logo: 5 Principles Of Great Logo Design
Fundamental Logo Design Tips | Your logo is essentially the face of your business. It’s how clients remember your business and begin to recognize and trust your products and services. A professionally designed business logo will tell the world that you’ve arrived and are ready for serious business. Think about it: the moment you hear “Nike,” the swoosh instantly pops up in your mind. It’s a symbol you’ll remember more vividly than any pair of Nike shoes you ever bought, simply because logos are incredibly powerful branding tools — for businesses of all sizes.
And whether or not your business ever sees that kind of success, your logo is going to be an essential part of your company’s identity, as it will be seen everywhere from your business cards to possibly even your company vehicle. As a small business owner, your goal should be designing a logo that clearly communicates what your business and brand stand for. However, designing a small business logo that encapsulates the nature of your brand can be a challenging task. Check out these tips you need to keep in mind when designing your logo if you want to end up with a design that stands out for all the right reasons.
Know Yourself And Your Target Audience | Fundamental Logo Design Tips
This is maybe the most important thing to keep in mind when building a brand. If you don’t know whom you are trying to sell to, your efforts will be ineffective and pretty much waste of your time. Also, before you begin designing your logo, think about what your brand’s message is. The message will considerably affect the logo design, so try writing down a one-sentence image and mission statement to help focus your efforts, and stay true to this statement throughout the design process.
Hire A Professional | Fundamental Logo Design Tips
As a small business owner, you sometimes cut corners here or there to keep the costs of running a business down, but your logo shouldn’t be one of those instances. Instead of designing a logo on your own, find a graphic designer and give them your input. Don’t leave your business logo in the hands of your next door neighbor’s grandchild. If you want a high-quality, top-notch logo, you haveto work with someone that has actual design experience and the necessary skills, not an artsy friend.
Make It Versatile | Fundamental Logo Design Tips
A logo is your company’s public face, so it must be easily transferable to any medium that bears your brand — whether it’s your company’s vehicle, packaging, web ads, or social media, or all of these. Another great thing about hiring a profession graphic designer for your logo is making sure you get your final logo in multiple formats, including a vector version. Why is this so crucial? Because a vectored version of your logo can be scaled as big or small as you need it without losing any details, or affecting the overall quality no matter what you decide to print your logo on.
Don’t Underestimate Color | Fundamental Logo Design Tips
Using color in a logo is a great idea, as it can help your logo grab the attention of your potential clients. Designers usually stick to three or four main colors, and assign each main element of the logo its own color. For example, any textual elements would be one color, any background design would be another, and so on. Keep in min mind that interpretations of color depend on age, gender, and cultural demographics. Your choices of color should therefore be based on your target audience. Every color has a different meaning and can bring nuance to your message, so don’t fall into the trap of conveying the wrong message because of a simple brush stroke.
Don’t Cop Out With Clip Art Or Stock Images | Fundamental Logo Design Tips
Your business can’t stand out if you use designs that are already being used by other businesses. Even if you know exactly what image you want depicted in your logo, it has to be an original design. The last thing you want from your business logo is to have it mistaken for that of a competitor. So when having your logo designed, it’s critical to keep it original. What’s important is to create something that you believe is different from anything already out there. Not only will original art make a more impressive statement about your business, but it’ll set your brand apart from others and help you stand out.