Good Business Card Design | Tips for Designing a Dynamic Business Card

Good Business Card Design | Tips for Designing a Dynamic Business...

Good Business Card Design | Exceptionally well designed business cards are eternal. They will never go ‘out of style’ or look out of date like technology so repeatedly does. A professional business card will improve your business image, increase your perceived value and set the quality for what it’s going to be like to do business with you. In some circumstances, people feel that the impression a business card creates on a potential client is just as significant as the face-to-face meeting itself. Does your business card provide potential clients with enough information about your business? Is it perfectly understood what you do? If your business card doesn’t provide you with deals or make your business stand out, this just proves that your business card isn’t efficient at certain level. A good business card design can catch the attention of a potential client and lead to more dialogue about your business.

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Layout | Good Business Card Design

Designing the card with left-aligned text is the easiest to read, while centered text looks untidy and can be more difficult to read. It’s crucial to display your business logo, but try not to allow it to overwhelm the front of the card or put it too close to the edge. Don’t make your logo too large, don’t make the font too small to be comfortably read, and don’t be afraid to use white space. Unless your design background color is white you need to arrange the ‘bleed’ area for your card design. Arranging the ‘bleed’ involves emphasizing an area surrounding the document, usually 3 mm thick (this may vary depending on the printing company) with the same color as the background color of your card design. It’s best to attempt to avoid using borders on your business card designs at all. They may look good, but when the cards are cut, you will most likely have some unsymmetrical edges.

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Good Business Card Design | Tips for Designing a Dynamic Business...

Keep it Simple | Good Business Card Design

You want to direct a clear, brief message to the reader. Too many decorations or visuals on your business card do not make you look good. Instead, people are not really interested in understanding these decorations. They see that it will be challenging for them to find the needed information. Catching the eye can be noteworthy, but that shouldn’t routinely override the importance of simplicity. You might be tempted to use an unusual material for your business card as well. While this will certainly be memorable, bear in mind the practicality of your selected medium because people often tend to write extra details on business cards – such as where they acquire the card or any other reminder.

Descriptive and Concise Information | Good Business Card Design

Keep it to the essentials. Space approving, you can add your address, fax number, cell-phone number and business website address, if preferred. Don’t mess things up too much – as with the design, unpretentious and cleaner is permanently better. Forget about other unnecessary details. Let people find necessary information right away as they read your card. Make sure your name, job title and business name or logos are visibly displayed. Think carefully about which contact details to include – you need to strike a sense of balance between providing enough points of contact, without making your card look disorganized. You could also try to highlight your name or important contact information by making it slightly bigger or bolder than the rest of your information.

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Good Business Card Design | Tips for Designing a Dynamic Business...

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Color | Good Business Card Design

Business card colors serve a purpose and should not be chosen nonchalantly. It is a good rule of thumb to only use colors within your business brand palette, if you have one, in order to keep the design clean and in line with your brand continuously. Your logo and your business cards are often the first introduction a potential customer has to your business, so they should send the right unintentional messages to encourage any potential customer to do business with you. Don’t make the mistake of choosing your preferred color without checking the unintentional messages of the color first. It might be a great color but just inappropriate for your business image. Your brand is your individuality, so any business stationery, along with your product packaging should reflect an interrelated image and branding. Color is the best way to achieve and improve this as it is such a strong visual medium. It’s clever to keep your business cards in line with the rest of your business’s branding so if you have business colors, use them.

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