Good Web Design Principles | Stand Out From The Crowd! Six Must-Have Elements Of An Effective Business Website
Good Web Design Principles | We are all aware of the benefits of social media and how a great online presence can boost sales, create contacts and drive in traffic. However, if those carefully crafted tweets and status updates lead your potential clients to a confusing or poorly designed website, all the effort you put into them will be wasted. You never get a second chance to make a first impression, so if your website doesn’t instantly grab your visitor’s attention, you can miss out on hundreds of potential clients.
Many entrepreneurs are busy trying to set up a creative, unique website in order to stand out from the crowd. However, while focusing on creativity, they often miss some vital elements, making their websites cause more damage than good. The key to powerful web design is really very simple: you’ve got to understand the universal rules of good design and follow them, all the time. By following these website design rules and optimizing your website for search engines, you will be one step closer to increasing the amount of Internet traffic your website receives and the number of visitors who convert into paying clients.
Know Your Visitors | Good Web Design Principles
Good web design always caters to the needs of the visitors. There is no way you’ll be able to fine tune your design in order to better fit your visitors if you have no idea who those visitors are. Are your visitors looking for information, entertainment, some type of interaction, or to make an actual purchase? Your website has to be narrowly focused and talk to the right people in their language. Like the phrase ‘beauty is in the eye of the beholder,’ effective web design is judged by the visitors, not the website owners, so make sure you design your website with your target audience in mind.
Simplify Navigation | Good Web Design Principles
User experience is the secret to any effective website. Remember that you have just a few seconds to grab your visitor’s attention. People should be able to navigate throughout your website without confronting dead ends that make them abandon your website altogether. Provide your website visitors with a visible navigation bar where they can learn more about your business and products, values, ask questions through a contact form or start shopping. An easily navigable website is among the most effective business tools no company can afford to ignore.
Proper Messaging Is Vital | Good Web Design Principles
People on the web tend to want information quickly, so it is critical to communicate clearly, and make your information easy to find, read and digest. Some effective tactics to include in your web design include: structuring information using headlines and sub-headlines, using bullet points instead of long windy sentences, breaking long walls of text into paragraphs, and cutting the waffle. Also, it’s never a bad idea to use good grammar. If your business wants to portray a certain level of expertise and attention to detail, consider hiring a professional writer to create your content for you.
Start With SEO In Mind | Good Web Design Principles
When you start designing a website for your business, make sure you have a solid understanding of search engine optimization. Take note of the terms and keywords you want to rank for and use them in the appropriate title tags, URL chains, H1 tags, and H2 tags to help your website rank more highly on search result pages, and to help your website generate organic traffic that leads to new clients and business growth.
Ensure Readability | Good Web Design Principles
Typography is as important on the web nowadays at it is in print. Actually, it is much more important. Make sure your readers won’t need a magnifying glass to figure out your message. In general, Sans Serif fonts such as Arial and Verdana are simpler to read online (Sans Serif fonts are modern looking fonts without decorative finishes). Keep in mind that the ideal font size for reading easily online is 16px. Also, stick to a maximum of three fonts to keep your design streamlined and consistent throughout your website.
Tell Your Visitors What To Do Next | Good Web Design Principles
Always provide next-action links to keep the flow going and to make sure you don’t lose the attention of potential clients. Call to action buttons or links can direct the visitor to a page with more information about your business, or to the actual page where they can make the purchase or sign up for your newsletter. The most common calls to action are “Request a Quote,” “Buy Now,” and “Work With Us,” and the best ones clearly communicate what you are offering as opposed to forcing people to figure it out on their own.