Good Website Design Principles | Build That Stunning Website Your Small Business Deserves! 5 Pillars Of A Successful Website
Good Website Design Principles | Running a successful business is a challenging task in the best of times; but today’s sluggish economy makes operating a successful business even harder. Cost cutting only goes so far, and at some point; increasing the client base is the only way to ensure the success, if not outright survival, of your small business. When it comes to running a business nowadays, big or small, it is vitally important to have a prominent online presence. And for that, having a website is a must.
Research shows that the first place the vast majority of people turn for information is the Internet. That means your existing and potential clients are searching for you online, from their laptops as well as tablets and mobile devices. In other words, your business needs to be online. A well-designed website puts your product or service right at the fingertips of anyone across the world, builds your brand, and authenticates your business. Building an effective website that works for you doesn’t have to be complicated. There are few tricks of the trade to keep in mind when setting up a website so your visitors keep coming back for more.
Reinforce Your Brand | Good Website Design Principles
A strong brand identity is critical, because you want your website to look as professional as possible and boost potential client’s confidence, which is why you need to pay close attention to every element of the design very carefully, from the color scheme to the logo and the overall layout. If you use a generic template and your website looks like thousands of other websites, you’ll miss an opportunity to make a unique impression. Why would a potential client remember your business when they have seen dozens of other websites that look just like yours? You not only want your website to showcase your product or service, you also need it to reinforce your brand and boost brand awareness.
Maintain Simplicity | Good Website Design Principles
It has been proven time and time again – people don’t like websites that have too much clutter or require excessive clicking to find the information they’re looking for. Just like a well-organized shop, a simple and clear website design enables visitors to relax and helps them find what they are looking for. Keep in mind that internet users typically read only 28% of the words during an average visit, so don’t clutter your homepage with a lot of text and images. Consider the most important content and images you want your visitors to see and get rid of everything else.
Content Is Important | Good Website Design Principles
You probably already know that search engines rank websites based on the quality of content. The more content on your website, the more appealing your website becomes to search engines. A blog will enable you to publish content that is useful and appealing for your audience, and if this content is optimized for search engines and potential clients find your website through organic searches, the authority of your website will grow. In order to make that happen, make sure that each page has at least 200 or more words of relevant content that is sprinkled with your target keywords to maximize search engine optimization.
Set Up Intuitive Navigation | Good Website Design Principles
For a website to be engaging and easy to navigate, it must be well organized. A well-structured website will improve the flow of information and help in client conversion. Your website visitors are smart, and they usually have a good idea of what they’re searching for, so provide them with a visible navigation bar where they can learn more about your company and people, your offer, ask questions through a contact form or start shopping. Any easily navigable website is one of the most effective business tools that no business owner can afford to ignore.
Contact Details Aren’t Optional | Good Website Design Principles
Have you ever been to a website small business website and had a hard time finding the contact information? You might be surprised to know that 50% of small business websites do not clearly place their contact information on the homepage. This is one of the quickest ways to turn off your visitors. Make sure you prominently place relevant contact information – including phone number, email and physical address. The idea is to make it as easy as possible for someone to get in touch if they want to do business with you, encounter a problem or would like more information on your products or services.