Great Business Card Tips | Uniquely Yours: What Your Business Card Says About Your Brand
Great Business Card Tips | To some small business owners, a business card is an unnecessary waste of paper with no real value. After all, how much of an effect can this small piece of paper truly have on a business? They are likely to be the smallest marketing tool you have, however, business cards can pack a real punch when it comes to getting your name out there. From small businesses to independent retailers and even global brands, a business card can do a lot for your business and your connections. Savvy, well-connected business people never leave home without a stack of effectively designed business cards in their wallet or purse, but what exactly makes an effective business card design?
For many people it will be their first introduction to who you are and what your business is all about. A first introduction to your brand colors, your brand message and more importantly, you! You don’t want your first impression to be your last, so follow these great business card tips for getting on the fast track to stellar design.
What To Include In A Business Card | Great Business Card Tips
The key to designing a successful business card is to include all of the necessary information about your business without overdoing it. Far too many business owners make the mistake of clogging up their business cards with unnecessary information. Make sure your name, job title and company name or logo are clearly displayed. Think carefully about which contact details to include – you have to strike a balance between providing enough points of contact, without making your card look cluttered.
Logo Design | Great Business Card Tips
In addition to the information listed above, your business cards should also feature an effective logo design, preferably one that’s related to your business industry. If your business already has a logo that’s used in marketing material, then you’ll want to include it in your business cards as well. A logo brings credibility and brand awareness, so before you invest in business cards have a logo professionally made for your business.
Size | Great Business Card Tips
If you’ve ever thought about making your business cards larger, smaller, or even a fancy die cut to stand apart from your competition, there are advantages and disadvantages to consider. Standard business card size is 3.5” x 2”. Printing companies may offer bigger sizes, but it’s usually best to stick with the standard size to make sure they will fit in wallets, card holders, desks, etc. If you business card won’t fit into these items, it may get tossed in the trash — making you lose out on potential clients.
Make Text Clear And Readable | Great Business Card Tips
Like any piece of print, business cards should be easy to read. This means using a font that your clients can read, and more importantly a layout that is easy to digest. When laying out your business card’s elements, make sure to leave plenty of space between your text and images to help them stand out against one another. Remember that the term “white space” does not always refer to the color white; so if your business card has an orange or blue background you will want to include “orange space” or “blue space,” accordingly.
Quality Paper Goes A Long Way | Great Business Card Tips
Don’t skimp on quality when it comes to the card used for your business card. As it may often be the first time someone comes in contact with your brand, this is the perfect opportunity for you to leave the right impression. Thicker cards tend to feel more expensive – making your business appear more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap.
Colors That Work | Great Business Card Tips
While text is vital for your business cards, color can also play a big role. This doesn’t mean you have to start adding color after color and going for style over substance. It’s wise to keep your business cards in line with the rest of your company’s branding. If you have brand colors, use them. Of course, if you don’t have any particular color scheme to work with, you’ll have free reign on your cards.
Proofread | Great Business Card Tips
Before sending your business card design off to the printer, proofread the card for grammatical errors, make sure that all images and text are within the designated print area and that you have included your logo and contact information. Don’t give out business cards that have out of date details on them such as old phone numbers, email addresses or location. Don’t cross out old details and try to re-use cards (unless you run a recycling business and then it could actually be a really good idea!).