Great Business Stationery Ideas | Design In A Pinch: How To Create Great Business Stationery

Great Business Stationery Ideas | Design In A Pinch: How To ...

Great Business Stationery Ideas | Business stationery showcases your brand in your daily business activities. When someone communicates with your business, as a business partner, or a client, do they see a complete package of elements working together, or do they see a mashed up slap-dash mess of parts from all over the place? Branded stationery is an outstanding way for a company to make a great impression on clients, and business partners. The effect will be even better in combination with matching business cards, envelopes, and other printed marketing materials.

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It’s the little things that make a difference to how your clients and partners feel about you, and that’s what business stationery items are for – those times when your attention to the details is as vital as the message itself. Business stationery is generally used for the most important one-on-one business communications, and creating a striking design will leave a favorable impression for your business. Here are a few helpful tips for designing effective business stationery.

Pick Impressive Paper | Great Business Stationery Ideas

It’s crucial you use only the most premium paper or highest quality stock for your professional communication. As long as it’s thick, and the texture feels luxurious, you will definitely leave the right impression on clients. When choosing a paper for your stationery, it is often a wise idea to check if matching envelopes are available. You should also want to check the folding characteristics of the paper, since most letterhead are folded and inserted into an envelope.

Great Business Stationery Ideas | Design In A Pinch: How To ...

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Embellish Your Letter With A Logo | Great Business Stationery Ideas

Since your logo is the face of your business, it’s absolutely crucial to include it on your stationery items, so if you’re using a template, make sure you are able to upload images. Logo design is one of the more complicated tasks when building a business brand. The logo has to be simple, effective, and versatile, because it will be used in various methods of printing, and will have to be scalable to fit items as big as billboard banners, and small for items like social network profile pictures.

Find A Design That’s On Brand | Great Business Stationery Ideas

Make sure you choose a layout that conveys the message of your brand. Someone in the financial industry should choose a design that has a simple and professional look, while an artist would benefit from something a little more creative and unique. Branding should be a top priority for every business, because it enables clients to build up recognition for your logo, and boosts their loyalty. Clients are always willing to buy from an established brand, as their trust will be unfailing, so custom printing stationery items can not only help you create your brand, but also act as a marketing campaign.

Check Your Colors | Great Business Stationery Ideas

Company colors are usually used to make sure the stationery design remains consistent with other branded materials. If your business logo is black and white, printing your letterhead in black ink only may fit your image just fine. Otherwise, use color to catch attention, and boost your brand identity. Even the background can include some color, if it’s light enough for the text of your letter to be read whether printed or handwritten. Limit color choices to those that are consistent with corporate identity, because white space remains a key element of any stationery design.

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Great Business Stationery Ideas | Design In A Pinch: How To ...

Choose The Best Fonts | Great Business Stationery Ideas

What fonts or typefaces best reflect your business? Fonts can be formal or fun, classy or cool – try a couple and decide which fit with your logo, and your style. Choosing font styles and colors that are easy to read is a necessity. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts keeps the style consistent and the text readable.

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Contact Information | Great Business Stationery Ideas

As obvious as it sounds, make sure you always include contact information on your custom printing items. Incorporating your company address, phone number, email address, fax number and any other methods of communication that you feel are important into the design of your stationery will make it easy for clients to contact you. Keep in mind that you may have to choose the most appropriate and important contact details for each stationery item, because some of the items may not be big enough to fit them all on!

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